Acted as engineering lead for an ~8-person team, driving execution via technical planning, RFCs, and reviews.
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Led technical direction and delivery for an LLM + TTS–powered AI ads creation tool driving ~61% of in-Spotify audio ad creation; delivered ~$7.7M USD in year-one revenue and cut production costs ~40%.
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Owned development and launch of the booking experience for new ad formats (image ads, product carousel ads, Recent Ads); image ads generated ~$10.1M USD in the first 8 months.
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Re-architected Ads Manager frontend using Next.js, GraphQL, and React Query, consolidating 6 key workflows into 1 modular flow to improve maintainability and increase release velocity.
Revamped and scaled Ads design system into a company-wide Business Design System, improving TypeScript APIs, UI design, and docs; enabled an Ads Manager redesign with ~10%+ gains in satisfaction and retention.
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Led key advertiser features including brand safety controls, clickable ad cards, and language-based audience targeting; supported company-wide initiative to introduce ads into podcasts and create an ad auction.
Established maintainable frontend practices by documenting code structure, GraphQL, TypeScript, and design system patterns, improving code quality and development speed for a backend-heavy team.
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Embedded with the product team to ship user-facing features in a fast-moving startup environment.
Built and shipped two AI-powered products for commercial real estate from zero to launch, owning product design, frontend architecture, and ML algorithms for location and tenant selection.
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Created The Covid Compiler, a real-time COVID data platform featured on The Rachel Maddow Show, scaling to ~150K daily users at peak.
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Authored machine learning and data visualization articles that showcased Topos’s technical capabilities.