Owning the full product lifecycle for Capabuild division

• Led product through Capabuild’s acquisition by TrueBuilt, maintaining team stability, customer retention, and product momentum throughout the transition

• Established formal design-to-engineering handoff system, adopted across all major initiatives, reducing design to production time

Shipped more than ten 0 → 1 experiences including form builder, project estimates, Ricoh theta and Insta 360 camera integration, equipment tracking and calculations, intelligent documentation assistant, and tons of app ux improvements.

• Successfully established a digital presence of IELC via the creation of a website that resulted in 4x of the expected weekly traffic.

• Directed the development and refinement of the visual identity and brand guidelines for IELC, ensuring consistent application across all platforms.

• Conducted regular design workshops and design reviews to teach a team of 9 best UX/UI practices.

• Established client communication channels to set project milestones and obtain timely approvals, ensuring on-time delivery of design projects.

• Coordinated with development team for seamless delivery of design assets, meeting 100% of project requirements and timelines.