Life360 is a family safety app with 80M+ users worldwide. I contributed to its growth from a 25M-user startup to going public with 60M+ users by driving user growth, campaign performance, and measurable ROI through motion and marketing design.
•Led paid social campaigns (Meta, Google, YouTube, Apple Search) that lifted CTR and lowered CPA.
•Produced explainer videos that drove an increase in adoption of new features.
•Built CRM/lifecycle assets that boosted engagement
•Designed UI motion (Lottie, Rive) for onboarding flows, splash screens, workflows, and micro-interactions, reducing drop-off
•Developed scalable motion systems that cut production time