# Mario Umanzor > Senior Motion Designer | Marketing Campaigns, Product UI Motion & Scalable Systems Location: San Francisco, California, United States Profile: https://flows.cv/marioumanzor I’m a Senior Motion Designer with 10+ years of experience helping brands like Life360, Uber, Tesla, DoorDash, and Pango/Aura tell stories that convert and experiences that scale. My work spans paid social ads, explainer videos, and lifecycle marketing campaigns as well as UI motion, onboarding flows, micro-interactions, and motion design systems. I specialize in creating motion that balances storytelling and performance — driving measurable results like higher CTR, lower CPA, improved adoption, and stronger engagement. Skilled across After Effects, Figma, Cinema 4D, Rive, and Lottie, I bring a mix of craft and strategy that makes complex ideas clear and engaging. Always curious, always refining. Whether it’s shaping a motion system for consistency or iterating on ad creative with A/B testing, my goal is the same: create motion that inspires, teaches, and drives impact. ## Work Experience ### Senior Motion Designer, Brand & Product @ Life360 Jan 2020 – Jan 2025 | Remote, USA Life360 is a family safety app with 80M+ users worldwide. I contributed to its growth from a 25M-user startup to going public with 60M+ users by driving user growth, campaign performance, and measurable ROI through motion and marketing design. • Led paid social campaigns (Meta, Google, YouTube, Apple Search) that lifted CTR and lowered CPA. • Produced explainer videos that drove an increase in adoption of new features. • Built CRM/lifecycle assets that boosted engagement • Designed UI motion (Lottie, Rive) for onboarding flows, splash screens, workflows, and micro-interactions, reducing drop-off • Developed scalable motion systems that cut production time ### Motion Graphics Designer @ DoorDash Jan 2020 – Jan 2020 | San Francisco, California, United States • Produced paid social ads for KFC, Dunkin’, McDonald’s, and Taco Bell, reaching millions of impressions. • Created motion assets for partner promotions that improved CTR. • Designed and pitched a motion style guide to unify brand animation across teams. • Delivered 15+ assets in three months during peak campaign periods. ### Senior Motion Graphics Designer @ Pango Jan 2019 – Jan 2020 | Redwood City, California Pango (now Aura) is a digital security company. I created paid ads and UI animations (onboarding, splash screens, micro-interactions) that improved acquisition, conversions, and product experience. • Produced paid ads and app store assets that improved acquisition and conversions. • Designed UI motion (Lottie, Rive) for onboarding, splash screens, and feature demos, raising activation rates 10%. • Created micro-interactions and in-app animations that improved usability and trust. • Partnered with marketing analysts to test creative variations and optimize campaigns. ### Creative Designer @ Uber Jan 2017 – Jan 2019 | San Francisco, California • Produced animated presentations viewed by 26K+ employees weekly, improving clarity and alignment. • Built a scalable template and motion asset system that cut design time 25%. • Translated complex data into engaging motion storytelling for leadership communications. ### Videographer & Motion Graphics Designer @ Tesla Jan 2016 – Jan 2017 | Fremont, California Area • Produced 100+ training and communication videos for global teams. • Integrated motion graphics into tools and courses, cutting training completion time. • Partnered with product and learning teams to align content with evolving workflows. ### Videographer & Video Editor @ TELUS International Jan 2013 – Jan 2015 | El Salvador Produced over 100 videos and internal communication campaigns for a multinational workforce. Delivered motion and video solutions to support company growth in Central America. ## Education ### Bachelor in Arts (B.A.) in Architecture Universidad Dr. José Matías Delgado Jan 2005 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/marioumanzor - Portfolio: https://vimeo.com/marioumanzor - Portfolio: https://www.youtube.com/channel/UC5ewA3-SwuVWkcIYoyd_HHg --- Source: https://flows.cv/marioumanzor JSON Resume: https://flows.cv/marioumanzor/resume.json Last updated: 2026-03-25