Oversaw the department’s web team to ensure the accuracy, accessibility, and timely publication of content on dhcs.ca.gov. Conducted regular performance evaluations, provided training, and mentored staff to promote effective communication of programs and policies. Implemented web strategies aligned with state and federal guidelines, while monitoring website analytics to enhance user experience and increase public engagement. Improved standardized processes and documentation for web development to ensure efficiency and consistency, while advocating for statewide strategies, policies, and standards for web and digital services. Ensured statewide standards, policies, and guidelines related to web and digital services were followed. Managed and planned a large-scale website redesign and development project in collaboration with multiple vendors. Partnered closely with IT and vendors to ensure web platforms were secure, up to date, and compliant with statewide policies, while supporting upgrades, tool integrations, and timely resolution of security issues.

Enhanced the consumption platform experience across multiple business models, enabling B2C and B2B Flex customers to monitor token usage efficiently. Shaped the future state of the enterprise Token Flex customer experience by leveraging data and qualitative insights to identify gaps and create strategic and tactical plans to drive direction.

Empowered small businesses and startups to reach their full potential. I worked on various projects like web, mobile web, mobile apps, and branding. In my role, I fostered collaboration with cross-functional teams to tackle complex challenges, ensuring the successful execution of projects that leave a lasting impact.

Oversaw and strategized the complete redesign of the new acquisition experience for both Personal and Commercial segments (pre-quote, quote, and post-quote stages) that led to a successful launch. Fostered career growth and professional development for Product Designers and UX Researchers in my team. Utilized data and customer insight (HCD framework) to influence the product direction and make informed design decisions. Developed design processes and guidelines, enhancing efficiency within the XD org. Managed and partnered with design firms to deliver the new design system. Participated in organizational management and Design Ops efforts.