# Marjan Zamanian > Product Design Leader, B2C, B2B, E-Commerce, Enterprise, SaaS, Service Design & CX Strategy. Location: San Francisco Bay Area, United States Profile: https://flows.cv/marjanzamanian I'm an outcome-driven Strategic Product Designer with Leadership experience who is passionate about empowering users with a track record of delivering results. For me, design is all about solving real-world problems and creating compelling experiences that improve people’s lives. I help drive teams to successful outcomes by leveraging a wide range of experience I have gained over 13 years designing different types of products, and 6 years designing brands. I care for clean and easy-to-use design solutions that delight, inspire, engage, and excite people. I value team alignment and collaboration, to create a shared purpose and vision. ## Work Experience ### Senior Manager, Eligibility and Enrollment Experience @ Covered California Jan 2025 – Present ### Web Team Manager @ California Department of Health Care Services Jan 2024 – Jan 2025 | Sacramento, California, United States Oversaw the department’s web team to ensure the accuracy, accessibility, and timely publication of content on dhcs.ca.gov. Conducted regular performance evaluations, provided training, and mentored staff to promote effective communication of programs and policies. Implemented web strategies aligned with state and federal guidelines, while monitoring website analytics to enhance user experience and increase public engagement. Improved standardized processes and documentation for web development to ensure efficiency and consistency, while advocating for statewide strategies, policies, and standards for web and digital services. Ensured statewide standards, policies, and guidelines related to web and digital services were followed. Managed and planned a large-scale website redesign and development project in collaboration with multiple vendors. Partnered closely with IT and vendors to ensure web platforms were secure, up to date, and compliant with statewide policies, while supporting upgrades, tool integrations, and timely resolution of security issues. ### Principal Experience Designer @ Autodesk Jan 2024 – Jan 2024 Enhanced the consumption platform experience across multiple business models, enabling B2C and B2B Flex customers to monitor token usage efficiently. Shaped the future state of the enterprise Token Flex customer experience by leveraging data and qualitative insights to identify gaps and create strategic and tactical plans to drive direction. ### Consultant | Product & Brand Design @ emzee DESIGN Jan 2023 – Jan 2024 Empowered small businesses and startups to reach their full potential. I worked on various projects like web, mobile web, mobile apps, and branding. In my role, I fostered collaboration with cross-functional teams to tackle complex challenges, ensuring the successful execution of projects that leave a lasting impact. ### Product Design Manager - Insurance @ GEICO Jan 2022 – Jan 2023 | United States Oversaw and strategized the complete redesign of the new acquisition experience for both Personal and Commercial segments (pre-quote, quote, and post-quote stages) that led to a successful launch. Fostered career growth and professional development for Product Designers and UX Researchers in my team. Utilized data and customer insight (HCD framework) to influence the product direction and make informed design decisions. Developed design processes and guidelines, enhancing efficiency within the XD org. Managed and partnered with design firms to deliver the new design system. Participated in organizational management and Design Ops efforts. ### Sr. Manager ll, Design | e-Commerce @ Walmart Jan 2021 – Jan 2022 | United States Crafted the strategic vision and designed the subscription program for walmart.com and mobile apps to create moments of inspiration across the customer journey (before, during, and after the subscription experience). Facilitated creative problem-solving sessions across cross-functional partners to drive best-in-class product thinking and support organizational goals. Hired and coached the best design talents. Leveraged data and user research to drive design decisions and influence product direction. Managed projects and delivered the end-to-end subscription experience for essentials, digital, and grocery, including integrations with other product partners across Walmart.com and mobile apps. Presented updates on all critical milestones to stakeholders and leadership at all organizational levels. ### Product Design Manager | Healthcare @ HST Pathways Jan 2020 – Jan 2021 | Lafayette, California, United States Managed and scaled a design team while defining the strategy and redesigning the future of a legacy application. Planned short-term and long-term product design and research strategies for three platforms. Developed and refined the user experience strategy centered around service design. Coached, mentored, and delivered career growth planning for my team. Empowered and promoted positive change to support organizational transformation. Developed end-to-end customer journey CX strategy for all touchpoints. Oversaw the design for HST Pathways rebranded online/offline materials. ### Principal UX Designer / Design Manager | Supply Chain | Logistics @ Ingram Micro Commerce & Lifecycle Services Jan 2018 – Jan 2020 | Sunnyvale, California Led and guided a team of designers, while actively contributing to design and research efforts. Established a design process and delivered a clear product design vision to shape the product direction. Facilitated design sprints and played a key role in improving CX. Ensured a consistent product vision by aligning design principles with organizational and business goals. Successfully managed the design and research for a new B2C initiative centered around service design for Shipwire customers, supporting their end-to-end fulfillment operation. Lastly, I oversaw and developed the B2B initiative program to enhance the customer experience for larger brands. ### Lead Product Designer | Strategy | e-Commerce | Finance @ Walmart eCommerce Jan 2017 – Jan 2018 | Sunnyvale, CA Strategized and designed a digital wallet and payment experience for an app based in Mexico from discovery to proof of concept. Hands-on. ### Lead UX / Product Designer Manager | Healthcare @ Cognoa Jan 2017 – Jan 2017 | Palo Alto, California Led design and research from discovery to execution and provided coaching and mentorship to my team. Delivered product design vision aligned with product milestones and prioritized design work against product roadmap and future development. Implemented various UX techniques, leveraged data and qualitative insights to influence product direction. (70% hands-on, 30% leadership) ### Sr. Experience Designer | Digital Innovation, Planning & AI | Finance @ Bank of America Jan 2015 – Jan 2017 | Sunnyvale, CA Transformed big ideas to possibilities and discovered opportunities for Bank of America’s customers. Turned complex requirements into beautiful, usable, and engaging digital & digital physical experiences. Conceptualized user driven scenarios, use cases and conversation flows into sketches, storyboards, wireframes, Lo / Hi-Fi prototypes, and voice UI design for project Erica. ### Sr. Interaction | Visual Designer | Entertainment @ Samsung Electronics America Jan 2014 – Jan 2015 | Mountain View, California Led design projects for web, mobile, tablet and TV. Defined site architecture and designed Milk Video support center including an admin tool. Created flow diagrams, task flows, Lo/Hi-Fi mockups, prototypes, specifications, as well as design system. ### Sr. UX | Visual Designer | Leisure, Travel & Tourism @ Travelzoo Jan 2014 – Jan 2014 | Mountain View, CA Delivered end-to-end design solutions for new and existing customer journeys. Employed user-centered design methods to improve the acquisition journey for Sign-In & Sign-Up and Hotel Booking Experience. ### Sr. Visual | UX Designer | Finance @ Intuit Jan 2013 – Jan 2014 | Mountain view, ca QuickBooks: Led design projects for QuickBooks Online focusing on “In Product Discovery” to introduce new product features in different areas. Designed and translated responsive promotional landing pages for QuickBooks Online. Intuit Market: Redesigned intuitmarket.com and translated the experience on QuickBooks Desktop and QuickBooks Online. Managed Intuit market product photoshoot from style creation to deliverables. ### Sr. Visual Designer | Healthcare @ LUTRONIC Jan 2012 – Jan 2013 | fremont, ca Managed design across all channels from concept to completion for lutronic.com, marketing campaigns, and interactive projects, including online/offline collaterals. Created brand style guide and UI kit guidelines. ### Art Director | Talent & Staffing @ Robert Half Jan 2011 – Jan 2012 | Menlo Park, CA Developed conceptual design solutions across all channels. Led, planned, coordinated, and directed lifestyle photoshoots. Art directed and managed designers for 6 divisions. (80% hands-on, 20% leadership) ## Education ### Bachelor of Science (BS) in Graphic Design Islamic Azad University ## Contact & Social - LinkedIn: https://linkedin.com/in/marjanzamanian - Portfolio: http://www.marjanzamanian.com/ - Portfolio: https://marjanzamanianart.com --- Source: https://flows.cv/marjanzamanian JSON Resume: https://flows.cv/marjanzamanian/resume.json Last updated: 2026-04-13