# Mark Iafrate > Leading B2B marketing @ Gamma Location: San Francisco, California, United States Profile: https://flows.cv/markiafrate Former founder and B2B marketing leader specializing in building and scaling AI-first marketing programs from scratch. I began my career at early-stage startups and founded my own software company in 2014 before moving to San Francisco to lead marketing for multiple B2B and B2C software companies. I joined Intercom's Product Marketing team in 2019, built our partner marketing program from the ground up, then transitioned to Demand Generation in 2022 to launch and scale our global webinar program. I now lead these programs alongside Integrated Campaign strategy and execution for our core ICPs and verticals. I'm a proud marketing generalist who leverages AI across every aspect of my work—from developing new demand generation tactics to content generation, campaign optimization, and performance analysis. I believe AI is completely transforming how we approach SaaS marketing, and I enjoy sharing the lessons I've learned building AI-powered marketing strategies that drive real business impact. ## Work Experience ### B2B Marketing Lead @ Gamma Jan 2026 – Present | San Francisco, California, United States Building out and leading all things B2B marketing at Gamma. ### Principal Integrated Marketing Manager @ Intercom Jan 2024 – Jan 2026 | San Francisco, California, United States Promoted in September of 2024 to Principal Integrated Marketing Manager. In addition to owning and expanding Intercom’s global Webinar and Partner Marketing programs, I’m now focused on expanding our global Campaigns Team and strategy to execute fully integrated marketing campaigns across brand, content, demand generation, and product marketing teams. ### Senior Marketing Manager, Webinars & Partner Marketing @ Intercom Jan 2022 – Jan 2024 | San Francisco, California, United States In October of 2022 I moved to our Demand Generation team to own all GTM for Partner Marketing, and to build Intercom’s Global Webinar Program. Today Intercom's webinar program is one of the top performing demand generation channels, and a key component in the strategies for Brand Marketing, Product Marketing, Content Marketing, Customer Success, and Customer Onboarding. Our webinar program averages 50+ webinars per quarter, and generates millions of New and Expansion ARR pipeline and closed-won business. → In my first 3 months I developed and launched Intercom's v1 webinar program while owning all content planning, production, and execution. Our initial strategy beat targets for net new leads, MQLs, S2 pipeline, and closed-won ARR for new and expansion business. → In early 2023 I developed and launched version 2 of our program, which included evaluating, selecting, and onboarding a new webinar platform (Goldcast), as well as honing our content calendar to align with new company objectives and strategies across Marketing, Sales, R&D, and Support. → By late 2023 the webinar program became one of our highest ROI marketing channels and was expanded outside of Demand Generation to support our Customer Success and Customer Onboarding teams, including programming in Spanish and Portuguese. → As of 2024 our webinar program is a critical channel across all of our marketing campaigns, averages 50+ webinars per quarter, and generates millions in ARR across New and Expansion business. Other key projects included: → Working with our content team to develop and launch Intercom's Content Hierarchy system to align our GTM planning and execution across Content, Demand Generation, Product Marketing, and R&D. → Launching and running our Start Good Trouble startup and founder webinar series. → Building an in-house webinar studio and training cross-functional team members on best practices for executing webinars and virtual events. ### Senior Product Marketing Manager, Platform & Partnerships @ Intercom Jan 2022 – Jan 2022 | San Francisco, California, United States My area of ownership in our Partnerships Team expanded while I continued to own all GTM for our Platform and App Ecosystem R&D teams, as well as Intercom's app adoption strategy. New responsibilities included: → Developed, executed, and operationalized Intercom's Partner Marketing strategy from 0 to 1 → Owned the end-to-end execution of our partner marketing activations across the entire customer journey → Created internal systems to prioritize partners across marketing, sales, and R&D → Implemented a sales enablement system for internal and external stakeholders ### Product Marketing Manager, Platform & Partnerships @ Intercom Jan 2019 – Jan 2022 | San Francisco Bay Area I initially joined Intercom on the Product Marketing & Partnerships teams. Ownership and key responsibilities included: → GTM strategy and execution, including messaging and positioning, for our Platform and App Ecosystem R&D teams spanning APIs, our Customer Data Platform, the Intercom App Store, as well as key Intercom and partner-built integrations → Creating and implementing Intercom's app adoption strategy → Developing joint GTM strategies and sales enablement for our technology partners → Launching new Intercom-owned apps and integrations ### Strategic Advisor @ Hubilo Jan 2023 – Jan 2025 | San Francisco, California, United States I'm on the Aspirational Customer Advisory Board at Hubilo where I collaborate with product leadership to to provide feedback and direction on product development, input on company go-to-market (GTM) strategies, and provide insights into general marketing trends in the B2B SaaS space. ### Founder - Sold in September 2024 @ SmallBatchGlassware.com Jan 2018 – Jan 2024 | San Francisco Bay Area Sold in September of 2024. Small Batch Glassware (SBG) is a limited edition glassware company for craft beer enthusiasts. SBG periodically releases small batches of specially designed, high quality glassware. Some glass designs are continuously kept in stock, whereas others are released in limited quantities and never produced again. ### Co-founder @ Whales For Wishes Jan 2015 – Jan 2024 | Charlotte, North Carolina Area Whales for Wishes (WhalesForWishes.com) was an annual bottle share and rare beer raffle benefitting Make-A-Wish. From 2015 through 2024, we raised over $312,000, enough to grant 48 wishes to children with life-threatening medical conditions. ### Co-founder, CEO @ The Beer Exchange Jan 2014 – Jan 2021 | Charlotte, North Carolina Area Co-founded TheBeerExchange.io (BEX) - the leading online craft beer marketplace with 30K+ registered users. • Successfully launched our MVP, raised a seed round of financing, scaled the company to 30K+ registered users, established BEX as the top online beer trading platform, and brought the company to profitability • Managed the entire product lifecycle including ideation, writing requirements, designing the user experience and user interfaces, executing the go-to-market strategy, collecting and responding to customer feedback, prioritizing new functionality, managing the product pipeline, overseeing offshore engineering efforts, and customer support • Owned all marketing and sales efforts including crafting messaging, executing marketing campaigns, launching our 150+ person volunteer ambassador program, and building and managing our B2B retail customer sales pipeline ### Independent Consultant @ MarkIafrate.com Jan 2004 – Jan 2019 | San Francisco Bay Area I work with companies, individuals, and agencies to develop and execute strategic marketing strategies and campaigns. I specialize in product marketing, demand generation, marketing automation. I have extensive experience working with B2B and B2C software including eCommerce. In addition to marketing-based projects, I have expertise in branding, product ideation, UI/UX design, pitch deck creation, fundraising, and more. ### Product Marketing Consultant @ HealthSpace Data Systems, Ltd. Jan 2019 – Jan 2019 | San Francisco Bay Area Launched a new web-based SaaS product, implemented new product marketing strategies for existing web and mobile apps, and led new sales enablement initiatives helping HealthSpace achieve 286% year-over-year sales growth. ### Product Marketing Consultant @ Atlas Quantum Jan 2018 – Jan 2019 | São Paulo Area, Brazil I was hired as a product marketing consultant to help Atlas Quantum develop and execute a new comprehensive product marketing strategy for their Bitcoin arbitrage platform. During my year at Atlas my work spanned a wide array of roles and responsibilities, including: - Identify and define user personas - Develop KPIs and establish baselines - Setup analytics infrastructure and conversion tracking for demand generation campaigns, email marketing, and content marketing - Developed a complete content marketing strategy including prioritized mediums, content topics, and content distribution tactics - Planned and executed a marketing automation strategy - Developed and implemented email marketing strategy - Recommended a new marketing technology stack and oversaw the purchase and implementation of Segment and HubSpot ### Marketing Lead @ Accredible Jan 2017 – Jan 2018 | San Francisco Bay Area Built a B2B SaaS marketing strategy from scratch, increasing MRR from self-service customers by 7X and generating marketing qualified leads for the internal sales team • Built a comprehensive content marketing strategy, wrote in-depth technical and non-technical content, managed a third party writing team, maintained an editorial calendar, and leveraged various methods to automate content distribution • Conducted customer surveys and interviews to define target personas, develop detailed buyer journeys, hone product marketing messaging, and align strategy between sales and marketing efforts • Planned and executed dozens of email marketing campaigns, lead nurturing workflows, and paid demand generation campaigns through AdWords, AdRoll, Social Media, third party industry websites, and more • Created and maintained a detailed tracking and analytics system to measure KPIs including individual campaign and landing page performance, conversions, lead generation, cost of acquisition, and $10K monthly marketing budget ### Head of Product Marketing & Product Design @ Punch Technologies, Inc. Jan 2012 – Jan 2015 Hired as the fifth employee (pre-funding) to lead product design and product marketing for our B2B mobile and web applications. Designed and launched five separate B2B mobile and web applications. Owned all marketing efforts, UI/UX product design, and sales enablement. ### Head of Product Marketing & Product Design @ General Sentiment Jan 2010 – Jan 2012 As Head of Product Marketing & Design, I helped develop and launch version two of our B2B SaaS platform. Work included requirements gathering, leading UI/UX design, testing, implementation, and GTM planning. ### Head of Client Services @ General Sentiment Jan 2011 – Jan 2012 Manage and maintain key client relationships, effectively oversee the analyst team’s efforts and ensure product delivery in line with contract deliverables • Instituted new business team processes to increase efficiency and accountability and decrease turnaround time • Prioritize projects and determine the most effective use of analyst time to ensure on-time delivery • Identify and understand client goals and accordingly structure and oversee deliverables • Cultivate new and maintain current client relationships through effective communication ### Senior Research Analyst @ General Sentiment Jan 2010 – Jan 2011 | Charlotte, NC Lead a team of research analysts in developing comprehensive research products for Fortune 500 companies using industry-leading Natural Language Processing technologies • Hired as the third business-side member of a technology startup • Lead and work with a team of analysts to develop and effectively execute research projects and reports for Fortune 500 companies • Authored numerous reports for executive-level decision makers detailing brand performance in news and social media • Conducted due diligence for various industry reports investigating trends in online media to generate client leads and company press ### Lead Instructional Technology Assistant @ Davidson College Media Production Department Jan 2008 – Jan 2008 | Davidson, NC I worked in the Davidson College Media Production Department for two summers (2008 and 2009) as the Lead Lead Instructional Technology Assistant. During those two summers I structured and installed numerous faculty, class, and organization websites and blogs; organized and implemented website and blog navigation and content; created website and blog banners, logos, and icons; designed CD/DVD graphics and digitalized audio cassette tapes; and converted DVDs to digital formats for computer playback ## Education ### BA in Economics Davidson College ## Contact & Social - LinkedIn: https://linkedin.com/in/markiafrate - Portfolio: https://MarkIafrate.com - Portfolio: https://TheBeerExchange.io - Portfolio: https://Accredible.com --- Source: https://flows.cv/markiafrate JSON Resume: https://flows.cv/markiafrate/resume.json Last updated: 2026-04-13