Led the UX strategy, research and implemented user onboarding initiative that reduced the total time to value from 8 minutes to a few seconds, lifted conversion rate to 4.4%, a 12.9% year one revenue lift, and a 108% lift in payment enablement.

• Mentored in a player coach approach, and recruited 5 designers across two offices in

Redwood City and Sydney.

• Proposed and phased out a referral campaign, to optimize our conversion efficiency

rate (acquired by bill.com in 2021).

Founding partner of 2 and grew a lean team of 32 by year 4. Recruited and led 2 senior product designers across multiple verticals. I played a crucial role in our seed funding round of $2M and $6M Series A round with positive ARR.

• iOS

• Android

• Web