# Mark Strehlow > Co-founder & CXO at Rainfall | AI & Web3 Product Leader and Designer, Entrepreneur, Investor | Formerly at Truvalue Labs (acq. FactSet), Flip Video (acq. Cisco), Yahoo!, Razorfish Location: San Francisco, California, United States Profile: https://flows.cv/markstrehlow I’ve spent over 20 years designing and building consumer products with a simple goal: take disruptive technology and make it relevant, useful, and easy to use for everyday people. My career spans the evolution from early web, mobile, and social media platforms, to AI-native and decentralized systems. Since 2013, I’ve focused on AI-driven consumer products; since 2020, on Web3 and blockchain, bringing these technologies together through a strong foundation in product strategy, UX design, and brand creative. I’ve founded multiple companies, led product and design organizations, and partnered closely with engineering teams to ship complex products that feel simple, intuitive, and human. More recently, my work has focused on designing agentic AI systems that can be governed, personalized, and trusted at scale. I currently advise startups and work as a consultant with leadership teams on product vision, experience strategy, UX/UI design, product marketing and the responsible application of emerging technologies, ultimately helping teams build amazing products that meaningfully improve people’s lives and create sustainable value. Areas of Impact • Operating across business, product, design, and marketing to align vision, execution, and message • Translating complex technology and systems into clear, high-quality consumer experiences • Identifying product opportunities and gaps, and defining focused paths to improvement • Leading cross-functional teams through clarity, collaboration, and trust • Balancing strategic leadership with hands-on execution in fast-moving environments • Distilling products and messages to what is truly impactful ## Work Experience ### Co-Founder, CXO @ Rainfall. Jan 2021 – Present | Zurich, Switzerland Decentralized Personal AI platform for the Agentic Era. Co-founded and lead Rainfall, a decentralized AI platform focused on establishing coherence; stability, trust, and continuity for Personal AI and autonomous AI systems at scale. -Defined the product strategy and roadmap, with a relentless focus on real user value, clarity, and ease of use across highly technical systems. -Lead marketing, community growth, product, and design, overseeing end-to-end execution from positioning and onboarding through product delivery and support. -Drive partnership efforts, including pilot programs and early ecosystem integrations. -Critical in fundraising, investor outreach, and ongoing investor relations. -Built and manage a dynamic, cross-functional team spanning marketing, community, customer support, product, design, and R&D, operating effectively under shifting priorities and limited budgets. -Established Rainfall’s brand identity and positioning around trust, continuity, and human-aligned AI in an increasingly agentic ecosystem. www.rainfall.one ### Founder, Managing Partner @ Msdo Jan 2011 – Present | San Francisco Strategic product and UX design consultancy. Provide product innovation, product strategy, UX/UI design and brand creative services for early-stage and established companies. Various clients include: Econiscore - Performance dashboard for leading media companies Zero - Edge-based AI intelligence platform Contribute.to - Crowdfunding platform for artists and creatives Slalome - Goal-centric team collaboration app Coinboost - Cryptocurrency investment platform LaterPay - Micropayment platform for digital content Lytro - Light-field consumer camera and cinematic VR camera Wickr - Private fully-encrypted communications app Rapid / Mohok - Military elite ops video camera Artwell Guide - Online art gallery guide MyTripWas - Social reviews and rating system for the travel industry Teambox (renamed to Redbooth) - Collaboration platform for task management and communication PartsBook - Heavy industry parts marketplace Knowmia - Marketplace for short-form video lessons RedBubble - Social network and marketplace for artists Tiny Pictures - Pioneering mobile photo sharing social network Select project work can be viewed at www.msdo.us ### Global Venture Partner @ BootstrapLabs Jan 2015 – Jan 2024 | San Francisco Bay Area Leading Venture Capital firm focused on Applied Artificial Intelligence. *Acquired by Ares Management in February 2024* An early investor and design focused operating partner, mentoring portfolio companies in the areas of product-market fit, branding, marketing, product & UX/UI design. www.bootstraplabs.com ### Mentor @ Galvanize Inc Jan 2015 – Jan 2021 | San Francisco Mentored startup founders on product strategy, user experience design and branding. ### VP of UX and Brand Creative @ Truvalue Labs, a FactSet company Jan 2015 – Jan 2020 | San Francisco Bay Area AI-driven ESG data and analytics platform. *Acquired by FactSet in November 2020* As an early advisor to the founders, I've been responsible for driving product strategy, leading product design for a growing suite of Platform, API, Cloud and Index products, plus overseeing all product marketing and brand creative. -Built and managed the product and communications design team. -Supported Sales and Marketing efforts to drive revenue and strategic partnerships. -Focused on brand strategy and brand building across the organization. -Managed IP and Trademark efforts - 5 pending patents. www.truvaluelabs.com ### Advisor @ Truvalue Labs, a FactSet company Jan 2013 – Jan 2015 | San Francisco ### Advisor @ ClearlyNext Jan 2015 – Jan 2020 | San Francisco Startup developing a direct-to-consumer career navigation platform. ### Mentor @ The Refiners Jan 2017 – Jan 2019 | San Francisco Bay Area ### Advisor @ Flare.is Jan 2013 – Jan 2015 | San Francisco Startup developing a location centric social networking and messaging service. ### Co-Founder, Head of Product and Design @ Buildmark Jan 2012 – Jan 2014 | San Francisco A location based professional network and marketing platform for the real estate, construction and architecture industry. ### Head of User Experience Design @ Cisco - FlipVideo Jan 2009 – Jan 2011 | San Francisco *Acquired by Cisco in March 2009* Responsible for all user experience aspects related to FlipVideo’s simple video sharing and social networking platform (FlipShare desktop, iPhone, iPad, Android and web) which enabled millions to share and connect through personal video. -Directly impacted the success of FlipShare, which shipped nearly 7 million cameras, becoming the leading camcorder in the US. -Led user experience and product design for FlipVideo. -Guided the hardware and software user experience integration. -Built and managed the 10 person design team, process and design thinking practice. -Took on broader product responsibilities post acquisition and led Cisco Consumer Products User Experience across the organization. -Was a member of the IP Review Committee representing User Experience. -Initiatives included: multiple desktop and web client FlipShare releases, multiple iPhone, iPad and Android releases, plus next-gen FlipLive product development and mobile movie editing concepts. ### Senior Director of User Experience @ Vuze Jan 2007 – Jan 2008 | Palo Alto Provided product strategy, design direction and end-to-end product development oversight for Vuze, formerly Azureus, the premier peer-to-peer Java based BitTorrent client. -Transformed an early adopter BitTorrent client into a mass market consumer media management application and video marketplace with an install base of 15 million users. -Made key contributions to product strategy and product innovation. -Major initiatives included: multiple client releases, marketing site and DivX Connected TV initiative. ### Director of User Experience @ Wallop Jan 2006 – Jan 2007 | San Francisco Led product design and product management for Wallop, a Flash based rich-media social networking platform with an app marketplace. -Took the concept prototype, which was spun out of Microsoft Research, to a consumer product launch (Demo Fall 2006). -Major initiatives included: multiple client releases, marketing website and developer network extranet. ### Director of User Experience @ Yahoo Jan 2005 – Jan 2006 | Sunnyvale Responsible for product innovation and user experience design for the newly formed Connect Life group. -Conducted product concepting and design direction of emerging interactive TV products for Yahoo! -Major initiatives included: SBC-Yahoo! DVR Portal (now AT&T U-verse), MyYahoo! MCE VOD and Yahoo! IPTV concepts. ### Senior Design Manager @ Yahoo Jan 2004 – Jan 2005 | Sunnyvale Responsible for user experience design and team management for the Consumer Services group. -Built and managed a 14 person cross-disciplinary design and user research team, established user-centered design process, and cross organizational coordination. -Directed the UX design of Broadband Web, Desktop and Mobile products. -Major initiatives included: Premium MyYahoo!, Yahoo! Video Player, Yahoo! Browser, Yahoo! Mobile Messenger, Email, Photos and Search. ### Director of Information Architecture @ Agency.com Jan 2003 – Jan 2004 | New York Led the information architecture discipline and co-managed the Agency.com-Red Sky creative team. -Provided information architecture and design oversight on various client initiatives. -Contributed to new business development efforts. -Clients Included: Discovery Channel, JetBlue Airways, Honeywell, Sovereign Bancorp and others. ### Senior Designer @ Red Sky Interactive Jan 2001 – Jan 2003 | New York Conducted user research, information architecture and interaction design for consumer and technology brands on various interactive marketing, rich-media web and iTV projects. -Clients included: Coca-Cola, Hitachi, Nikon, DaimlerChrysler, Comcast, Microsoft and others. NOTE: Red Sky Interactive was acquired by Agency.com in September 2001. ### Designer @ Razorfish Jan 1998 – Jan 2001 | New York Provided information architecture, interaction design, usability testing and project management for clients in media and entertainment, financial services and consumer electronics. -Clients included: Charles Schwab, Financial Times, Whitney Museum, Cisneros Group, Loews, 3Com and others. ## Education ### Master in Design Studies in Interactive Media Harvard University Graduate School of Design ### BS in Structural Engineering with a Minor in Architecture University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/markstrehlow - Website: http://msdo.us - Website: http://msdo.posthaven.com/ - Website: https://www.pinterest.com/mstrehlow/ --- Source: https://flows.cv/markstrehlow JSON Resume: https://flows.cv/markstrehlow/resume.json Last updated: 2026-04-08