•Elevate design solutions across a variety of web pages and financial technology tools lifting conversion and click rates, increasing brand equity, and improving the user experience.
•Conduct competitive research, user testing, and broader-team design workshops to inform product solutions, product roadmap planning, and C-suite decision-making.
•Champion the concepts of human-centered design using Figma and the Adobe suite to produce the relevant digital deliverables from personas and concept sketches to shareable prototypes and user survey results.
•Collaborate with engineering teams to implement designs and collaborate on an infrastructure that will sustain the future of each product and the developing design system.
•Implement CSS styling and Full Stack A/B or multivariate tests with Optimizely.
Ensure compliance to accessibility standards and legal guidelines for all the relevant financial products.
Improve the funnel experience across user groups - with a cumulative 15%/$1M estimated monthly revenue impact in total.
Adapt the experience of the partnered segments helping them grow to over $200k monthly recurring revenue.
•Investment Platform Widget
Redesigned an online widget to integrate the evolving landscape of personal investment platforms.
Collaborated with sales and marketing teams to optimize functionality with budget pacing practices.
