• Transform client websites, mobile web, and mobile apps using Agile UX, Lean UX, and traditional new product development techniques.

• Analyze market and user research, as well as analytics, to develop effective product strategies and product innovations.

• Can also provide content strategy and develop engaging and effective copywriting, as well as visual design.

• Vet solutions via usability testing, and ensure accessibility.

Projects include redesigning store pages and checkout flows for Lumens.com (formerly Y Design Lighting), where I enhanced product presentation, clarified information needed for product purchase decisions, and streamlined flows. Introduced a new design language for Lumens.com and subsequent redesigns, elevating visual appeal and usability.

• Lead designer of a small team focused on upgrading their Now Learning training and education site to a B2C-level of experience.

• Developed AI-assisted learning help, and AI-assisted customer service support.

• Changed UX process from a reactive one to a proactive one, and persuading business stakeholders to move from an engineer-focused approach to more strategic and customer-driven approaches.

• Coached and mentored to level up UX team members.

• Worked with Schwab Intelligent Portfolio/Schwab Intelligent Income group to help people use robo-advisers to invest for retirement and other life goals; helping retirees manage withdrawals from their retirement savings to maximize their incomes without running out of money.

• Provided product visioning consulting work to a related team.

• Helped extend multi-platform design system to evolve new components.

• Redesigned the wall art product creation tool, improving the customer experience.

• Spearheaded Shutterfly’s pilot project for sitewide accessibility.

• Launched new line of wedding albums, designing both front-end site and back-end tools, generating $40 million in annual new revenue.

• Strategically redesigned Shutterfly’s order history pages to provide clearer status updates, resulting in a significant 3 percent reduction in customer service calls, resulting in low six-figure annual cost savings.

• UX strategy and design consultation for an affiliate brand, BorrowLenses, enhanced their equipment rental process, increasing conversion.

• Acted as product manager to backfill when positions were vacant.

• Oversaw the implementation of the “Shutterfly 3.0” initiative, strategizing a three-year vision for improved customer experience.

• Significantly improved the shopping cart experience using site analysis, customer data, and competitor research. Redesign improved previously under-performing checkout conversion from 54% to 90%+ while handling $1.1B in transactions annually.

• Submitted patent for new UX design, enabling a multi-recipient checkout process. Foundational design for later phased improvements.

• Transformed Shutterfly’s photo book creation tool, improving the user interface and adding new areas of functionality.