Start-up

• Research, Design, Writing and Content Development for a software product in the shopper marketing space to enable small to medium CPG brands robust access to a combination of insights and data normally only available to very large CPGs brands or fortune 100 stores.

Nonprofit - App Microscope - https://appmicroscope.org

• Research, Design and Writing contributions on a data privacy risk research SaaS tool for mobile app safety - intended to be used by guardians of minors and their caregivers, schools, teachers, advocates, journalists, researchers.

• Partnered with a very small nonprofit team on a service to create awareness of digital privacy risks in mobile apps including what sensitive data is gathered by SDKs used, how it is shared and with whom it is shared.

• Brought a layman understanding to the very complex topics of data privacy and data sharing by removing technical jargon and using a writing style and tone that was more widely comprehensible.

• Worked with a dedicated, extremely smart and diverse team including numerous quantitative analysts and mathematicians.

App Microscope is intended for app developers, school technology decision-makers, journalists, privacy advocates and regulatory enforcers. However, App Microscope can be used by everyone to better understand risky behaviors of mobile apps.

UX design and UX writing on Oracles Energy and Water team formerly Opower utility products and services. I worked on a flagship white label B2C utility product getting tested with customers who used the service to start, stop and transfer service, and also manage billing and notification settings or preferences. I had to understand the back end B2B system ( I did not work on) and various different dependencies in order to solve for issues with design and writing while working closely with my UX teammates, product managers, developers and technical writers. Wrote text messages and alerts that needed to comply with legal. I supported a lead designer who’d been on the team 6 months longer than I had. Her and my manager worked to get my knowledge of the product and our design best practices to a place where I was working independently.

Content design, writing, ux wireframes and product strategy for an AWS conference mobile app. I did content audits ( visual, ux/information architecture and writing) of other conference apps and of the previous AWS app versions.

My vision was for the product to be more of a concierge product serving up custom content. Since the app incorporated 2 different data sets (both sets available in almost real time) We were able to use that data along with machine learning / Artificial Intelligence to get creative with customized experience deliverables for before, during and after conference experiences. We incorporated different APIs and SDKs that included beacon technology, way-finding and ride sharing, which I needed to understand how they all worked.

FOMO and special access to live content was used as a tool to create more buzz and excitement during the live event. Conference goers were able to input preferences and interests so we served up the most relevant content. During the conference the AI would help attendees make schedule changes on the fly or alert them to new or surprise special events, or if there was a vacant seat at an event they were wait listed on.

Please note I was not tasked with visual design on this project but I was complimented on my wireframes on the layout of the content as visual hierarchy was something that I kept in mind since I’m a traditionally trained visual designer too.

Placed by Wongdoody at their client T-Mobile to assist with design of number porting portions of the Metro by T-Mobile mobile experience supporting a T-Mobile Metro Sr User Experience Designer.

I was teamed up with the lead UX designer on the team and focused on the numbers porting portion of the product. I received training on accessibility standards which touched on WCAG best practices, including screen readers. I was invited to well over a dozen User Zoom sessions with our 2 lead researchers and I got to ask them questions. I was invited to numerous meetings with qualitative researchers also. I came back to my team with insights and heuristic observations based on best practice knowledge while contributing UX design and UX writing solutions.

50+ UX designers were on-boarded at one time for a huge push to bring the T-Mobile in store services to a digital self service product. Our team used Trello to track the progress of all the pieces.