# Marta Petrunyak

> Senior Product Designer | UX Strategy & Design Leadership | Led 10+ Healthcare, B2B & E‑Commerce Platforms | Exploring AI in Product Design | Design Team Lead at Newfire Partners

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/martapetrunyak

I'm a Senior Product Designer with 10+ years of experience leading end-to-end design for web and mobile platforms — from research and discovery to launch.

I’ve designed 10+ B2B, B2C, and healthcare tools, for example platforms used by 10,000+ medical professionals.

What I bring:

Product strategy & UX design

Strong interaction design, heuristics, and accessibility focus

Cross-functional leadership (led 12-person design team at Newfire)

Curiosity around how AI can enhance product experiences (currently exploring its potential)

I love turning messy workflows into intuitive, elegant solutions. Outside of design, I’ve hosted art exhibitions, created linocuts, designed a cookbook, and visited over 40 countries.

📁 Portfolio: martapetruniak.com

 | ✉️ martapetruniak@gmail.com

## Work Experience
### Senior User Experience Designer @ Newfire Partners
Jan 2017 – Present | Cambridge, Massachusetts, United States
Managed the end-to-end UX design process for 10 projects over 7 years.
Analyzed user feedback from testing sessions and implemented targeted changes to the user interface, resulting in a 50% decrease in support tickets related to usability issues.
Facilitated brainstorming sessions with 12 stakeholders to gather diverse perspectives on design requirements.
Ensured that project deliverables were in sync with business goals, enhancing team collaboration and project efficiency.
Facilitated a series of usability tests, engaging 30+ users to gather critical feedback on product interfaces; analysis resulted in the identification of three key pain points.
Managed the creation of a skill matrix for a design team of 12, enhancing clarity on role definitions; the matrix is now a core component of team evaluations.

### UI\U​X Designer @ N-iX
Jan 2015 – Jan 2017 | Lviv
Facilitated 10 user interviews and analyzed feedback to identify pain points; findings led to targeted design adjustments that reduced user onboarding time by 40%, enhancing overall user experience.
Conducted A/B testing on 8 different layout designs, leveraging user behavior analytics.
Improved the navigation experience, now used by over 100 daily active users on the platform.
Designed a modular style guide that captured specifications for typography and grid systems; now used by 14 team members.

### Designer @ kumpel group
Jan 2013 – Jan 2014 | Lviv, Ukraine
Mastery of typography, color theory, and layout design to create stunning visuals. Expertise in creating eye-catching brochures, posters, packaging, and more. Development of cohesive brand identities that resonate with target audiences.

### designer @ qubstudio
Jan 2010 – Jan 2012 | Lviv, Ukraine
My expertise lies in translating complex concepts into clear, engaging visuals that effectively communicate the desired message. With a keen eye for detail and a deep understanding of design principles, I excel in crafting unique and memorable designs that captivate audiences and drive engagement.

### designer @ minimedia lviv
Jan 2008 – Jan 2010 | Lviv, Ukraine


## Education
### Master of Arts (M.A.) in graphic designer
Lviv nationality art academy

### Akademia Sztuk Pięknych im. Jana Matejki w Krakowie


## Contact & Social
- LinkedIn: https://linkedin.com/in/marta-petrunyak
- Portfolio: https://martapetruniak.com/

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Source: https://flows.cv/martapetrunyak
JSON Resume: https://flows.cv/martapetrunyak/resume.json
Last updated: 2026-04-13