# Martha Cooper

> Product Design, UX Research, Visual Design

Location: San Francisco, California, United States
Profile: https://flows.cv/marthacooper

A lead product designer solving strategic and tactical problems in complicated spaces with experience managing and hiring. Better design leads to better outcomes.

Ability to take a gist of an idea through the design process to a polished interface by exercising the following skills:
  •   Qualitative research, synthesis & socialization 
  •   Fantastic collaboration with the rest of product, and engineering partners
  •   Customer journeys, persona-building, scenario writing, prioritization of user stories
  •   Design system creation, evolution
  •   Mobile platforms
  •   Workshop facilitation: service design, stakeholder alignment, experience attributes (basis for visual design layer)
  •   Website architecture & site maps, wireframing & prototyping
  •   Interpretation of quantitative metrics

Experience in many complex industries, such as: healthcare, home loans, marketplace for lab supplies, property development construction, wine, chocolate. I love to talk design and mentor junior designers.

Before landing in product design, I had my own independent design firm in San Francisco.

## Work Experience
### Senior Product Designer @ Pilot.com
Jan 2025 – Present | San Francisco, California, United States

### Product Design Consultant @ Martha Cooper Design
Jan 2024 – Present | San Francisco, California, United States
Specializing in solving user experience issues in complex spaces for established and new companies. End-to-end design including strategy, UX, design systems, and visual identity.

### Lead Product Designer @ ZAGENO Inc.
Jan 2022 – Jan 2025 | San Francisco, California, United States
Lead Product Design for an online marketplace of lab supplies. Work closely with leadership, product managers, and engineers to envision, prioritize, and execute complex projects. Plan roadmaps, hire and lead designers, and create and deploy our custom design system to ensure a consistent customer experience.

### Senior Product Designer @ Roostify
Jan 2017 – Jan 2022 | San Francisco Bay Area
Product design ownership, design system creation & maintenance, design research, user testing, hiring & mentoring.

### Principal @ Martha Cooper Design
Jan 2016 – Jan 2017 | San Francisco Bay Area
Branding, UI, UX for apps, websites, digital communications, and print.

### Senior Visual & UX Designer @ Catabolic Design
Jan 2014 – Jan 2016 | 3954 Canon Avenue Oakland, CA 94602
Visual & interaction design and brand consulting at this boutique research & design firm. Conducted primary UX research, synthesis, UX design, and the visual display of complex interfaces. Created logos, brands, and style guides.

### Senior Brand & Visual Designer @ Lybba
Jan 2012 – Jan 2014 | Los Angeles, California, United States
— Visual & interaction design for mobile, tablet, desktop
— Web architecture & native apps
— Branding & brand blueprints
— Research & synthesis
— Teaching and learning
— Client management

### Principal @ Martha Cooper Design
Jan 2003 – Jan 2011 | San Francisco Bay Area
My small design firm serviced small- to medium-sized companies, non-profits, and the arts community. This experience taught me how to manage clients, expectations, time, and discipline. It taught me the importance of clear communication, design excellence, and managing work-life balance. Projects included: brand & identity, visual design, information architecture, collateral, and experience design.


## Education
### MFA in Design
California College of the Arts

### Bachelor of Arts - BA in Visual Arts
Brown University

### Graphic Design
Rhode Island School of Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/marthacooper
- Portfolio: https://www.marthacooperdesign.com/

---
Source: https://flows.cv/marthacooper
JSON Resume: https://flows.cv/marthacooper/resume.json
Last updated: 2026-04-13