# Martin Rocha > Senior Packaging Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/martinrocha An experienced packaging designer with projects from engineered foam, corrugated protective packaging, retail and Point-of-Purchase displays, paperboard, crating and small flute packaging spanning 25+ years. Working closely with a direct and global customer base, positioned to ideate, develop, and deliver on the demands and critical challenges presented daily. Brings passion, experience, and an open mind moving towards a more sustainable future. ## Work Experience ### Senior Designer @ Veritiv Jan 2025 – Present | United States ### Structural Packaging Designer @ Landsberg Orora Jan 2021 – Jan 2025 | United States Protective packaging design including package and paper testing, project management and prototype creation utilizing Kongsberg Cutting tables and laser engraver, and 3D printers . Design and ideation including, protective packaging, 3D modeling, crating and POP Displays. ### Designer @ Everett Graphics Jan 2020 – Jan 2021 | Oakland, California, United States Delivered innovative solutions and products that met the needs of a diverse customer base. ### Sr. Packaging Engineer @ Larson Packaging Company, LLC Jan 2020 – Jan 2020 | Milpitas, California, United States Created innovative designs meeting customer’s expectations. ### Senior Designer @ Packaging Corporation of America Jan 2013 – Jan 2020 | San Lorenzo, California, United States • Senior Packaging Engineering Designer responsible for all facets within the Design department. • Projects included Point-of-Purchase displays, retail and small flute packaging. •Designed custom protective packaging in various substrates including Corrugated Paper, Urethane and Polyethylene foam, Corrugated Plastic and Hexacomb. • Managed multiple Esko Kongsberg Cutting tables, setting up design specific profiles. • Performed package testing and board analysis. ### Senior Designer @ Boise Inc. Jan 2011 – Jan 2013 | San Lorenzo, California, United States • Senior Packaging Engineering Designer responsible for all facets within the Design department. • Projects included Point-of-Purchase displays, retail and small flute packaging. •Designed custom protective packaging in various substrates including Corrugated Paper, Urethane and Polyethylene foam, Corrugated Plastic and Hexacomb. • Managed multiple Esko Kongsberg Cutting tables, setting up design specific profiles. • Performed package testing and board analysis. ### Senior Designer @ Tharco Jan 2003 – Jan 2011 | San Lorenzo, California, United States • Senior Packaging Engineering Designer responsible for all facets within the Design department. • Projects included Point-of-Purchase displays, retail and small flute packaging. •Designed custom protective packaging in various substrates including Corrugated Paper, Urethane and Polyethylene foam, Corrugated Plastic and Hexacomb. • Managed multiple Esko Kongsberg Cutting tables, setting up design specific profiles. • Performed package testing and board analysis. ### Design Manager @ Viking Packaging & Display Jan 2000 – Jan 2002 | San Jose, California • Design Manager working in multiple materials including but not limited to Corrugated board, Litho laminated small flute paper and corrugated plastic. • Responsible for managing the design department, designing, and sample production. Worked closely with manufacturing to adjust tooling and designs to meet deadlines and customer's expectations. • Utilized Ashlar Score (CAD), various graphic programs, and Microsoft Suite. ### Packaging Designer (Structural) @ Continental Concepts - The Royal Group Jan 1998 – Jan 2000 | Cicero, Illinois • Designed Point of Purchase displays including projects for retail floor, counter, power-wings and seasonal promotional presentations. Worked on Big Box store displays for maximum customer emersion. • Responsible for designing, sample production and customer presentations. Worked extensively with Artios Workbench, Esko Kongsberg cutting table, and third party suppliers developing a multi-dimensional packaging experience. ### Visual Display Designer/ Design Specialist @ Nordstrom Jan 1996 – Jan 1998 • Worked within the Visual Display group at various locations throughout the Mid-West to design, implement and train the Nordstrom-Look to local design groups. • Hands on visual display creation inside a display shop utilizing woodworking methods and tools. • Created window presentations. ## Education ### Bachelor of Arts (B.A.) in Cinematography and Film/Video Production San Francisco State University ### Bachelor of Arts (B.A.) in La Raza Studies / Ethnic Studies San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/martin-rocha-2020-northerncalifornia --- Source: https://flows.cv/martinrocha JSON Resume: https://flows.cv/martinrocha/resume.json Last updated: 2026-04-13