Design merchandise graphics that help grow the business presence by up to 25% year-over-year.

Created the campaign visuals for the Golden State Warriors x Tanduay Rum partnership, andOakland A’s Heritage Nights, producing illustration assets that boosted engagement.

Develop strategies for promotional campaigns blending cultural storytelling with brand aesthetics.

Redesigned and optimized the homepage, landing pages, product listings, and emails, ensuring ADA compliance, which led to a +20% increase in conversions from previous designs.

Delivered impactful visual aids, infographics, illustrations, and executive-level presentation decks that captivated user attention and drove strong engagement.

Collaborated with directors, developers, project managers and fellow designers to ensure design quality,ADA compliance, consistency and optimized performance across all channels.

Developed competitive analysis and researched marketing strategies to help identify business strengths and weaknesses.

Constructed wireframes and high-fidelity prototypes using Figma and Adobe XD for usability testing to iterate on designs and refine the user experience.

Led production and optimization of over 8,000 product images for web, establishing consistent design that was adapted by the department and became the new standard.

Created on-brand illustrated assets for national campaigns and executive presentation slides.

Trained the junior artists and contractors to adapt techniques and optimized workflows, and provided constructive feedback, improving team output by 35%.

Constructed reliable mockup kits that became company standard.

Designed marketing materials for fundraising events, health campaigns, and community outreach, including signage, unique fundraiser invitations, brochures, social ads, and email graphics.

Crafted compelling brand-aligned illustration assets that boosted patient and donor engagement through creative visual storytelling.

Collaborated closely with the Foundation’s Executive Director and marketing leadership to support the creative direction and development of full-scale plans for projects.

Managed project priorities and timelines and adapted to stakeholder requirements and revisions.

Oversaw production timelines and vendor coordination for print deliverables, maintaining file accuracy optimization and meeting event deadlines.

Designed and produced circular ads and promotional materials for top-tier clients including Safeway, Michaels and Grocery Outlet. High-volume image formatting, and copy typesetting.

Updated and revised multiple proofing cycles and iterations to ensure final output perfection.

Coordinated press checks to print vendors, ensuring color accuracy and final output consistency.

Trained new employees the department workflows and process, complete with constructive feedback and fostering career development.