2021 — Now

New York, New York, United States

2020 — 2020

Improved purchase flow design which increased view-to-buy conversion rate (+9%) and overall app downloads

Established and maintained design system used for all digital artifacts

Repurposed and redesigned the mobile app, which increased overall usage and user satisfaction

2019 — 2020

San Francisco Bay Area

Led brand identity development and established design systems for clients

Redesigned website assets and structure for improved usability and designed a new landing page to increase traction

Conceptualized and designed unique visual solutions for clients' print material, packaging, digital ads, marketing campaigns and web design

2018 — 2018

Greater Los Angeles Area

Conducted surveys and interviews with beta users and used their feedback to improve functionality

Developed a brand identity for the company by assisting in logo development, brand messaging and voice, color scheme and typography

Created an improved method of relaying content to dads which received a positive response from users

Constructed both high and low fidelity wireframes for the app

2016 — 2016

Mountain View, CA

Designed, engineered and programmed a semi-autonomous rover intended to read and collect data samples

Created CAD models and operated 3-D printer and laser cutter to manufacture parts

Served as a project manager and led my team to complete our final project within budget and the 4 week deadline

San José State University

UCLA