Lead UI/UX & Designer - Art Director, WIFD Counsulting, Dallas, Texas May 2015 - Oct 2017
Projects: VMware Internal Pattern Library and Apps - Mary Kay Web Design, branding advertising & Virtual Apps, Virtual Reality Advertising Apps for Films, Games and Beauty Products - LifeTree UI Web Design.
• Lead UI/UX designer for projects and content from complex concept to completion for different
platforms (film, VR/AR, apps, web design and game).
• Created, visualized and presented ideas effectively and compellingly for internal leaders, business
partners and customers.
• Developed the strategy and conducted the execution of UX/UI patterns library and design principles.
• Applied design patterns and guidelines to create a coherent cross-device experience for VR,
desktop, mobile and web products.
• Conceptualized new innovative products and experiences by leading and participating in
brainstorming sessions, card sort, creating user persona, scenarios, storyboarding, and developing
concept sketches.
• Developed high detaile storyboards, mockups, and prototypes to effectively communicate
interaction and design ideas.
• Managed and collaborated with a creative team for translating ideas and concepts into useful and
engaging solutions such as high fidelity and creative UI graphic design for websites, apps, animation,
motion graphic and advertising.
• Communicated design decisions with market research and collaborated with UX researchers to
generate concept sketches and scripts for user testing.
• Owned strategy for VR/AR prototyping and prepared graphic elements and assets for the VR/AR
unity environment.