# Maryam Heller, MFA > Design Director/Lead AI UX/UI - International TCS Interactive Studio Location: San Jose, California, United States Profile: https://flows.cv/maryamhellermfa • Excellent communication skills, comfortable with highly technical subject matters, and a good sense of humor. • Strong thought leader with ability to take in ambiguous goals, drive clarity, and deliver results under pressure. • Expert on user experience design topics, tireless advocate of the customer, and influence on project vision and implementation with advisory role for multidisciplinary and cross-functional teams. • Strong ability to work with designers, developers and customers from concept to executive with strong responding to customer and team feedback. • Commitment to collaborative problem solving, sophisticated design, and a quality product by implementing interactive functionality translating design ideas, concepts, and requirements into a functional experience. Love to meet new people and learn new things. Feel free to say hello and let's talk! Just don't contact me for contract positions, thanks! Email: maryan.heller@gmail.com Phone: (817) 884 6599 No Relocation ## Work Experience ### Head of AI UX / AI Product Design Lead @ Tata Consultancy Services Jan 2019 – Present | San Jose, California Projects: - Humana, AI and Automation current project - Mckesson, AI Campaign Modernization, ACM Automation, Smart Onboarding/Integrated Workday - EDD Florida Government, Desktop and phone applications for unemployment claim process - Bridgeton AI tire age sensor, iPad and phone applications for predication of age of tires for managers/Drivers - Perspective application, Phone application, Marketing and knowledge base application for TCS - Fleet guard application and Salesforce connection, Developed applications(web and phone) for sale and sale process, steps in salesforce for applied discounts - Apple Supply chain AR Project, International Apple supply chains Other projects CVS iPad and phone, Jaguar demo TV application, USAA bank app, social iON APP TCS and AR fashion App, rebrand TCS Interactive ### Senior UX/UI Designer (AR/VR/App), Design Lead @ Valeo Jan 2018 – Jan 2019 | San Mateo, California Innovation Technical Lab • End-to-End production pipeline in an agile startup environment from ideas discovery, new technologies, customer research, writing compelling user stories, storyboards, UI design to communicate new concepts to specifications and interactive prototyping, UX design, wireframes, motion graphic and mockups for AR/VR, app, automotive cluster displays and web. • Created rapidly produce UI concepts and design with creative and artistic typography, iconography, illustration, layout, composition, color, brand consistency, 3D modeling, empathic interaction and meaningful animations. • Successful relationships with designers, researchers, program managers, engineers, business partners, and marketers to maintain strong project and team alignment. • Lead and convey user researches and scenarios to conceptualize 3D & 2D interaction in VR/AR, vehicle displays, app platforms with efficient and successful wireframe & prototyping presentation and defining interaction patterns for Social VR in Automobile. • Research industry best practices and benchmarked relevant user flows and UI designs. • Knowledge of qualitative and quantitative methods for user research, including A/B testing frameworks, documented processes and methodology. ### Senior UX/UI (Visual & Product Designer) @ Intel Corporation Jan 2017 – Jan 2018 | Santa Clara, California Project: TrueVR Experience Olympic, PGA, Basketball Virtual Reality Apps • Worked in an agile environment as a part of the Sport VR Intel experience development team to design, develop and deploy features and modules for consumer facing AR/VR mobile apps. • Developed conceptual and cognitive UX design, low fidelity and high quality graphic design, creating persona, journey map, wireframes, visual assets, mockups, prototypes, motion graphic and 3D models. • Partnered with PMs, designers, engineers, researchers, content strategist & QA, overseeing the implementation of the user experience from product conception to launch - as well as post-launch design support. • Created beautiful, dynamic, functional UI (layout, typography, composition, color, icons and illustration) for different platforms. • Problem-solving and familiarity with technical constraints and limitations as they apply to designing for platforms such as immersive VR/AR, desktop and mobile (iOS). • Applied design patterns and guidelines to create a coherent cross-device experience for VR, desktop, mobile and web products. • Experienced UX design for complex workflows. . ### Lead UX/UI- Creative Director @ WIFD Jan 2015 – Jan 2017 | Dallas, Texas Lead UI/UX & Designer - Art Director, WIFD Counsulting, Dallas, Texas May 2015 - Oct 2017 Projects: VMware Internal Pattern Library and Apps - Mary Kay Web Design, branding advertising & Virtual Apps, Virtual Reality Advertising Apps for Films, Games and Beauty Products - LifeTree UI Web Design. • Lead UI/UX designer for projects and content from complex concept to completion for different platforms (film, VR/AR, apps, web design and game). • Created, visualized and presented ideas effectively and compellingly for internal leaders, business partners and customers. • Developed the strategy and conducted the execution of UX/UI patterns library and design principles. • Applied design patterns and guidelines to create a coherent cross-device experience for VR, desktop, mobile and web products. • Conceptualized new innovative products and experiences by leading and participating in brainstorming sessions, card sort, creating user persona, scenarios, storyboarding, and developing concept sketches. • Developed high detaile storyboards, mockups, and prototypes to effectively communicate interaction and design ideas. • Managed and collaborated with a creative team for translating ideas and concepts into useful and engaging solutions such as high fidelity and creative UI graphic design for websites, apps, animation, motion graphic and advertising. • Communicated design decisions with market research and collaborated with UX researchers to generate concept sketches and scripts for user testing. • Owned strategy for VR/AR prototyping and prepared graphic elements and assets for the VR/AR unity environment. ### Assistant Professor / Researcher @ University of Texas at Arlington Jan 2012 – Jan 2015 | Arlington, Texas • Owned and maintained UX and UI through wireframes, flows, storyboards, personas and mockups with strong understanding of composition, balance, symmetry, branding and white space to sell a vision. • Adept in UI/UX interface design for interactive design VR/AR. • Expert in 3D modeling, texturing, shading, and rigging, and digital 2D illustration techniques. • Developed creative app design, motion graphic and animation ### Product Designer @ Asia Tech/Game Jan 2007 – Jan 2012 | Tehran Product Designer, Game Publisher April 2007 - July 2012 Projects: Covey scientist research to film, game and short animation • Functioned in a leadership capacity and managed all aspects of graphic design assets, advertising, UX design, pattern library, web design, app, and animation for the company’s productions. • Conceptualize new products and experiences by participating in brainstorming sessions, creating user scenarios, storyboarding, and developing concept sketches. • Developed graphics and assets for applications on phone and other digital screens: user interfaces, icons, and visual comps. • Designed creative iconography, logos, typography, color, space, texture, micro motion and layout together to help users successfully navigate products. • Visualized and conveyed complex science researches into engaging animated stories and games by using 2D and 3D software. • Applied 2D and 3D visual effects and motion graphic for film, animation and game . • Collaborated with product designers and developers to bring company design system vision to life. ## Education ### Master of Fine Arts (MFA) in Visual communication/ Interactive Design-VR The University of Texas at Arlington ### Certificate in Animation Universitat Politècnica de València (UPV) ### Bachelor’s Degree in Design and Visual Communication Shariaty Technical and Vocational University ### Advaned Unity /3D in Technology & Game The University of Texas at Arlington ### Virtual Reality Development in Technology & Game The University of Texas at Arlington ### Creative 2D & 3D illustration in Concept and Technical Design The University of Texas at Arlington ### Certified ScrumMaster Agile Strategic Solutions ### Project Management Institute of Project Management ## Contact & Social - LinkedIn: https://linkedin.com/in/maryan-heller --- Source: https://flows.cv/maryamhellermfa JSON Resume: https://flows.cv/maryamhellermfa/resume.json Last updated: 2026-04-13