Driving Data Access Strategy Across the Ecosystem: Leading the end-to-end experience strategy for Data Access across Capital One's enterprise data ecosystem. Partnering across multiple product lines to deliver scalable, user-centric solutions that enhance transparency, self- service, and governance.

Cross-Functional Leadership at Scale: Collaborating with engineering, product, data governance, and platform architecture teams to align on a unified vision for access management. Leading

working sessions and strategy alignment across multiple teams and designers, ensuring cohesive, scalable solutions that meet enterprise needs.

System-Level Design Thinking: Spearheading initiatives to identify shared use cases across data platforms (OneLake, Snowflake, Databricks) and develop reusable, scalable design patterns. Establishing standardized UX frameworks that accelerate development, ensure consistency, and improve the user experience across the organization.

Impact-Focused Delivery: Driving alignment across diverse stakeholder groups to prioritize user needs while balancing business and technical constraints. Championing a data access experience that reduces friction, improves operational efficiency, and elevates overall trust in the platform.

Strategic Leadership: Spearheaded design and strategy for Salesforce's B2C-Scale AI Platform, ensuring seamless integration of AI across the Customer 360 platform. Championed user-centric experiences that empowered customers with cross-product AI capabilities.

Customer-Centric Innovation: Led the redesign of Salesforce Customer Insights, including IdeaExchange and Known Issues platforms. Enhanced co-creation opportunities, driving a transparent and intuitive experience for users, resulting in elevated customer engagement and product roadmap alignment.

Visionary Design Execution: Orchestrated the design team to revamp key functionalities, including the Prioritization process and Known Issues MVP, significantly improving usability and customer satisfaction.

Leading design and strategy on Salesforce Customer Insights (IdeaExchange and Known Issues). We exemplify the power of co-creation by creating a transparent and intuitive experience that brings Trailblazers and Salesforce teams together to collaboratively build our product roadmaps. With our main focus being on customer success, we create an experience that allows seamless embedded feedback and co-creation opportunities in our customers’ Salesforce digital experience

Team Leadership: Managed the design team for Salesforce Customer 360, focusing on Segmentation, Activation, Insights, Analytics, and AI (Einstein). Directed a team of 9 designers to create a cohesive and integrated experience across the platform.

Cross-Functional Collaboration: Partnered with product and engineering stakeholders to integrate Analytics and AI into Salesforce CDP, securing buy-in through visionary presentations and roadmap inclusion.

Impactful Design Initiatives: Led the end-to-end design process for key features, contributing to a unified experience and enhancing the platform’s value proposition.

Design Overhaul: Led the redesign of Krux (a DMP platform) post-acquisition, transforming an engineer-centric product into a user-centric experience aligned with Salesforce's design framework.

Product Innovation: Redefined Data Capture workflows, shifting from service-required to self-service, leading to increased customer engagement and a notable reduction in support requests.

Insights and Analytics: Revamped key features such as Journey Insights, Einstein Segmentations, and Lookalikes, driving higher customer adoption and reducing support tickets and red accounts.

UX Strategy: Introduced a UX improvement roadmap for Audience Studio (Krux), backed by comprehensive user studies, resulting in a more accessible and powerful platform experience.

Seamless Onboarding: Designed the onboarding experience for Dotloop’s Android and iOS applications, enhancing user engagement and reducing the learning curve.

User-Centered Redesign: Revamped existing features across web, iOS, and Android platforms to improve usability and optimize the overall user experience.