Collaborate with executive-level stakeholders and business initiative owners to translate legacy Ad Sales processes and procedures into technical scoped epics; break down work into vertically sliced user stories and requirements.

Partner with Engineering to design and implement technical solutions for Ad Sales business needs.

Own the product roadmap, communication of all milestones and deliverables, discovery, analysis, backlog management, releases, user acceptance training, and support escalations.

Responsible for on time delivery of releases by leading a development team through Agile iterations. Conduct Scrum ceremonies such as sprint planning, standups, retrospectives, and backlog grooming.

Collaborate with stakeholders and integration partners to define vision and scope for enabling Addressable and Digital Ad Sales stewardship within the application; break down epics into vertically sliced user stories and requirements.

Ownership of product roadmaps, stakeholder communication, discovery, analysis, UX and UI design, user stories, backlog management, releases, training, and support escalations.

Championed agile team practices including retrospectives and roadmap planning, boosting delivery cadence and cross-functional alignment.

Collaborated on internal system improvements with Ad Tech, shaping requirements and testing new tools to optimize operations.