# Marybeth Barilla, CSPO

> Lead Technical Product Manager, AdTech at NBCUniversal

Location: United States, United States
Profile: https://flows.cv/marybeth

Strategic and collaborative Product Leader with over 10 years of experience in Technical Product Management and Advertising. Proven success in building and scaling complex enterprise platforms that drive business value. Expert in Agile execution, product roadmapping, stakeholder communication, and system integration across advertising and enterprise tech ecosystems.

## Work Experience
### Lead Technical Product Manager, Advertising Technology @ NBCUniversal
Jan 2025 – Present

### Senior Technical Product Manager, Advertising Technology @ NBCUniversal
Jan 2022 – Jan 2025
- Technical Product Manager for NBCUniversal Enterprise Ad Sales systems. Tech: Scala, REST API, PostgreSQL, Kafka, AWS
- Collaborate with executive-level stakeholders and business initiative owners to translate legacy Ad Sales processes and procedures into technical scoped epics; break down work into vertically sliced user stories and requirements.
- Partner with Engineering to design and implement technical solutions for Ad Sales business needs. 
- Own the product roadmap, communication of all milestones and deliverables, discovery, analysis, backlog management, releases, user acceptance training, and support escalations.

### Senior Product Manager, Advertising Technology @ Warner Bros. Discovery
Jan 2021 – Jan 2022
- Technical and business-facing Product Manager for Warner Bros. Discovery’s Ad Sales Stewardship system. Tech: Postgres, React, CloudAMQP, AWS
- Responsible for on time delivery of releases by leading a development team through Agile iterations. Conduct Scrum ceremonies such as sprint planning, standups, retrospectives, and backlog grooming. 
- Collaborate with stakeholders and integration partners to define vision and scope for enabling Addressable and Digital Ad Sales stewardship within the application; break down epics into vertically sliced user stories and requirements.
- Ownership of product roadmaps, stakeholder communication, discovery, analysis, UX and UI design, user stories, backlog management, releases, training, and support escalations.

### Operations Manager (US Territory) @ Adludio
Jan 2021 – Jan 2021 | New York, New York, United States
- Managed and developed a six-person client delivery team, fostering growth and efficiency across Account Management, Campaign Management, and Design.
- Championed agile team practices including retrospectives and roadmap planning, boosting delivery cadence and cross-functional alignment.

### Supervisor, Account Management, Advertising Sales @ WarnerMedia
Jan 2016 – Jan 2021 | Greater New York City Area
- Managed a 10-person team overseeing $700M+ in ad revenue, delivering performance reviews, workflow improvements, and stakeholder communications.
- Collaborated on internal system improvements with Ad Tech, shaping requirements and testing new tools to optimize operations.

### Senior Account Manager, Advertising Sales @ WarnerMedia
Jan 2014 – Jan 2016 | New York, NY
- Ensured proper account management of multi-million-dollar commercial schedules.
- Compared internal data against Nielsen reports to determine if schedules reached the guaranteed audience.
- Managed invoicing, contract submissions, monitoring of budget spends and forecasts.


## Education
### Bachelor of Arts in Communications & Media Studies, Business Administration
Fordham University


## Contact & Social
- LinkedIn: https://linkedin.com/in/marybarilla

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Source: https://flows.cv/marybeth
JSON Resume: https://flows.cv/marybeth/resume.json
Last updated: 2026-03-29