Oakland, California, United States
Led cross-functional product team to build and launch monetization products with a focus on content-rich experiences. Additionally, owned product strategy and roadmap for strategic advertiser partnerships.
• Launched a custom-built Content Management System (CMS) for delivering audio and advertising display content to millions of users
• Managed 3rd party partnership to build a concert recommendation feed based on user listening history generating affiliate revenue stream
• Defined and built advertiser facing analytics platform to surface actionable campaign insights.
• Spear-headed monetization product releases generating $100M+ revenue, including: web/mobile/tablet ads redesign, Facebook Connect sponsorships, iPad ad products, audio/video ads, mobile & tablet display ads, premium subscription gift codes/trials, enhanced targeting, and native content ads.