Provide UX research, interaction and visual design services to small to medium businesses. Projects included redesign of a cryptocurrency online “trading room” and options trading platform, including design systems for both products.

Directed user experience team; leading design, qualitative and quantitative user research, and content strategy for personal and business digital banking applications. Collaborated with executive, product and technical teams to define product strategy and roadmaps. Recruited and retained internal design team. Directed design and research vendor relationships.

Led product design for bank’s first self-service account opening feature, which generated $11M in new bank accounts in the first 2 weeks after pilot launch.

Led cross-functional team of seven in complete redesign of personal digital banking from conceptual blue-sky whiteboard sketches through iterative research and design to successful customer rollout.

Implemented agile iterative design/prototype/research processes powered by Slack, Trello, Github, and Sketch, reducing vendor and organizational siloes and introducing modern design and development practices to the bank.

Directed research studies and user interviews instrumental in creation of product design principles, informing features like integrated personal banking team contact information and contextual money movement.

As the bank’s first UX hire, introduced user research practice and design strategy. Recruited user experience design team.

Facilitated redesign and relaunch of public-facing website in concert with marketing. Designed simple contact forms inviting bank customers and prospects to request information, increasing sales leads while meeting compliance and regulatory requirements.

Improved digital banking experience for native mobile and web applications, with a special focus on money movement (transfers, wires, and payments).