• Utilized Generative AI tools (ChatGPT, Notebook LM, Cursor, Lovable, Midjourney etc.) for research synthesis, concept exploration, and rapid prototyping, reducing design iteration time by 30%.

• Led cross-platform web and mobile projects focused on increasing user efficiency and engagement through user-centered design principles.

• Collaborated on a project management app, enhancing usability and improving user retention by implementing intuitive workflows and simplified UI patterns.

• Built core flows for a project management app; designed responsive React interfaces and implemented front‑end prototypes with HTML/CSS/JavaScript/React to validate approach and speed handoff.

• Used GitHub to version prototypes and specs; partnered closely with engineering to align on edge cases and technical constraints.

Joined Sling TV Growth org to lead design for Acquisition and Retention pillar, supporting WEB

• Partnered with cross functional teams (Product Management, Engineering, Marketing, Content Design, and Research) to identify opportunities, define strategy, and execute upon an array of projects leading to up to 12% revenue growth and a 15% improvement in customer retention.

• Reduced subscription churn rate by 33% through crafted detailed designs for new product features from conception to pixel-perfect execution.

• Led end-to-end checkout redesign (plan/pricing, trials, proration, coupons), reducing checkout drop-off by 7%.

• Led over 20 qualitative and quantitative research, translating findings into actionable design improvements.

• Expanded the Growth design team, providing guidance and mentorship to two new product designers.

• Contributed to the evolution of the design system, ensuring consistent and high-quality user experiences.

• Proficient in designing and delivering exceptional products by applying user-centered design principles, creative problem-solving, and attention to detail.

• Led projects independently, managed multiple projects simultaneously, and consistently delivered high-quality work on time.

• Optimized collaboration between design and engineering teams to enhance overall efficiency and project outcomes.

• Identified design opportunities by analyzing user feedback, market trends, and competitor analysis.

• Skillful in navigating uncertainty, making informed design decisions, and driving projects forward with a proactive and creative approach.

• Explored various design concepts to find optimal solutions, balancing the business objectives with the user needs.

• Expertise with modern design and prototyping tools like Figma, Sketch, InVision, Adobe Creative Suite, etc.

• Designed digital experiences that seamlessly adapt to various platforms, including web, iOS, Android, etc.

• Demonstrated exceptional collaboration by closely working with cross-functional teams including product managers, researchers, content designers, and engineers to streamline project workflows.

• Proven ability to collaborate seamlessly with engineering teams to translate design concepts into robust, high-quality solutions.

• Actively partnered with researchers and product managers to incorporate data-driven insights into design decisions.

• Strong ability to lead the end-to-end product design process, from concept and prototyping to final implementation, ensuring the delivery of high-quality products.

• Developed sketches, wireframes, user flows, and mockups to clearly communicate designs to leaders and cross-functional teams.

• Proficiency in HTML/CSS helps me to bridge the gap between design and development.

• Designed advanced search and filter features to provide an exceptionally user-friendly and enjoyable experience on a real estate website.

• Worked on an array of different projects involving branding, illustrations, and UI design.