# Maryna L. > Product Designer prev. Sling TV | I design clarity at decision moments to drive activation, retention, and support business growth | Growth Design, B2C, Entertainment | Background in Engineering Location: San Francisco Bay Area, United States Profile: https://flows.cv/marynal In my recent job as a Product Designer II at Sling TV, I collaborated closely and effectively with cross-functional teams to construct user-centric product designs based on project requirements. I enjoy working closely with developers to ensure seamless implementation of designs, building a harmonious and efficient partnership. I also influence and shape product and design strategy through data-driven insights, industry expertise, and creative thinking for Sling TV website. I create interactive prototypes using design tools like Figma, Sketch, and InVision, improving collaboration and feedback. I am passionate about cross-functional collaboration, iterative design processes, continuous learning, and empathetic user experience design. I love to work on complex problems and solve intricate issues with my imagination and creativity. My goal is to create great products that truly connect with users, exceed their expectations, and meet business needs. ## Work Experience ### Product Designer/Design engineer Consultant @ Unknown Jan 2023 – Present | San Francisco Bay Area - Utilized Generative AI tools (ChatGPT, Notebook LM, Cursor, Lovable, Midjourney etc.) for research synthesis, concept exploration, and rapid prototyping, reducing design iteration time by 30%. - Led cross-platform web and mobile projects focused on increasing user efficiency and engagement through user-centered design principles. - Collaborated on a project management app, enhancing usability and improving user retention by implementing intuitive workflows and simplified UI patterns. - Built core flows for a project management app; designed responsive React interfaces and implemented front‑end prototypes with HTML/CSS/JavaScript/React to validate approach and speed handoff. - Used GitHub to version prototypes and specs; partnered closely with engineering to align on edge cases and technical constraints. ### Product Designer ll, GROWTH @ Sling TV Jan 2021 – Jan 2023 | San Francisco Bay Area Joined Sling TV Growth org to lead design for Acquisition and Retention pillar, supporting WEB - Partnered with cross functional teams (Product Management, Engineering, Marketing, Content Design, and Research) to identify opportunities, define strategy, and execute upon an array of projects leading to up to 12% revenue growth and a 15% improvement in customer retention. - Reduced subscription churn rate by 33% through crafted detailed designs for new product features from conception to pixel-perfect execution. - Led end-to-end checkout redesign (plan/pricing, trials, proration, coupons), reducing checkout drop-off by 7%. - Led over 20 qualitative and quantitative research, translating findings into actionable design improvements. - Expanded the Growth design team, providing guidance and mentorship to two new product designers. - Contributed to the evolution of the design system, ensuring consistent and high-quality user experiences. ### UX Designer @ Self employed Jan 2019 – Jan 2021 | United States • Proficient in designing and delivering exceptional products by applying user-centered design principles, creative problem-solving, and attention to detail. • Led projects independently, managed multiple projects simultaneously, and consistently delivered high-quality work on time. • Optimized collaboration between design and engineering teams to enhance overall efficiency and project outcomes. • Identified design opportunities by analyzing user feedback, market trends, and competitor analysis. • Skillful in navigating uncertainty, making informed design decisions, and driving projects forward with a proactive and creative approach. • Explored various design concepts to find optimal solutions, balancing the business objectives with the user needs. • Expertise with modern design and prototyping tools like Figma, Sketch, InVision, Adobe Creative Suite, etc. • Designed digital experiences that seamlessly adapt to various platforms, including web, iOS, Android, etc. ### UX Designer @ Creative Freedom Ltd Jan 2012 – Jan 2019 | United Kingdom • Demonstrated exceptional collaboration by closely working with cross-functional teams including product managers, researchers, content designers, and engineers to streamline project workflows. • Proven ability to collaborate seamlessly with engineering teams to translate design concepts into robust, high-quality solutions. • Actively partnered with researchers and product managers to incorporate data-driven insights into design decisions. • Strong ability to lead the end-to-end product design process, from concept and prototyping to final implementation, ensuring the delivery of high-quality products. • Developed sketches, wireframes, user flows, and mockups to clearly communicate designs to leaders and cross-functional teams. • Proficiency in HTML/CSS helps me to bridge the gap between design and development. ### UI Designer @ Bublienko's web-studio Jan 2010 – Jan 2014 | Kiev Region, Ukraine • Designed advanced search and filter features to provide an exceptionally user-friendly and enjoyable experience on a real estate website. • Worked on an array of different projects involving branding, illustrations, and UI design. ### UX Designer @ Argentum IT Lab Jan 2010 – Jan 2012 | Kiev Region, Ukraine - Designed and supported a diverse portfolio of high-traffic interactive websites for media, including TV channels, TV shows, TV special events (Eurovision 2010 UA), news agencies, and film companies, elevating brand presence and improving user engagement. - Played a key role in the development and launch of a pioneering TV network project that allowed viewers to participate live in their favorite TV shows via video call. - Produced dynamic Flash and GIF banners for online advertising campaigns, enhancing brand visibility and viewer engagement for TV shows and events. ### Web Designer @ AlterEgo Jan 2007 – Jan 2009 | Zaporizhia Region, Ukraine - Worked collaboratively within a multidisciplinary team of Developers, Designers, and Project Managers, implementing responsive web designs, successfully integrating websites with Content Management Systems (CMS), enabling efficient content updates and site management. - Implemented responsive web designs; integrated sites with CMS for efficient content updates. - Produced high-quality graphics, infographic, and images for various web projects, demonstrating strong aesthetic sense and attention to detail. ## Education ### Master's degree in Computer Software Engineering Zaporizhzhya National Technical University ### Bachelor's degree in Computer Science Zaporizhzhya National Technical University ## Contact & Social - LinkedIn: https://linkedin.com/in/mluchkiv - Portfolio: http://luchkiv.com/ --- Source: https://flows.cv/marynal JSON Resume: https://flows.cv/marynal/resume.json Last updated: 2026-04-13