Partnered with cross-functional stakeholders to identify client needs and drive project wins, influencing $5M in departmental and $88M in organizational revenue. Led research, AI ideation workshops, led UX team to define end-to-end strategy. Helped launch Alaska’s premium brand, Excursion — covering IA, feature prioritization, research, wireframing, and prototyping. Established bi-weekly sprints to align with client goals, contributed to a loyalty program launch that increased revenue by $1.3B (12.56%), and helped secure a $100M+ strategic partnership with Alaska.

Conducted & driven heurisitic evaluation to increase team understanding of core users, product and market opportunity by 43% in 6 months.

Lead team of 4 UX designers to complete 1 major user interview; 3 competitor audit; 1 beta product usability testing and presented insights and findings to client & stakeholder teams.

Established and delegated sprints, workshops to drive UX feature improvement plan with an overall SUS, task completion of 65%.

Facilitate design critique & workshops to encourage team feedback, innovation, and cultivate growth mind-set. Workshop attendance @98% with 95% satisfaction.

Led the initial planning and concept UI design for a major Canadian pharmacy client, creating employee onboarding and training materials to support internal adoption.

Develop and maintain partnership and in-house brand online for CTV, MTV, MUCH , and the Loop. Currently works as core member of the UI/UX design team to promote CraveTV (Bell's cross-platform streaming service) on web, IOS, and android.

Created branded on-air motion graphics for Canadian television shows, including intros, outros, and promotional media assets.

Created brand identity, visual strategy, and print campaign assets for Teletoon’s on-air children’s programming, including wall decals, event promotions, and marketing graphics. Illustrated award-winning visuals for localized events celebrating Teletoon’s content and culture.

Created campaign graphics and designs for the 2012 Deerhurst International Conference for McCain Foods.

Worked as an intern for On Air Promotions. I assisted in photo and commercial shoots and pre-production work.

helped illustrate and design Forbes Anderson, IIDEX, and

the Canadian Underwritter magazine.

Took charge of Aboveground projects,

videos for the Tent Event; creating a line of environmentally friendly bags prototypes.

Lead vision and designed print graphics including campaign, advertisements, annual reports & pamphlet designs as well as create delta new UI for desktop web.