# Masha M.

> Head of Design at Baton

Location: San Francisco, California, United States
Profile: https://flows.cv/masha

✨ Designing intuitive systems for complex, AI-powered workflows.

With over a decade of experience across consumer and enterprise products, I help teams turn complexity into clarity—and ship tools that work at scale.

At PlayStation, I led social design for 100M+ users. At Baton (acquired by Ryder), I designed AI-assisted tools that helped logistics managers allocate drivers more efficiently across regions—simplifying chaotic workflows and improving asset utilization.

I bring structure to ambiguity, map ecosystems with precision, and collaborate closely with product and engineering to move fast, align around the user, and scale design systems that last.

Specialties: UX Strategy, Product Design, Design Systems, Enterprise UX, AI-Enhanced Tools, B2B SaaS, Research-Led Design, Figma

## Work Experience
### Head of Design @ Baton
Jan 2023 – Present | San Francisco Bay Area
+ Led design of AI-powered logistics tools that simplified operations and surfaced actionable insights
+ Scaled a design team from the ground up and established modern, efficient design processes
+ Partnered with leadership and conducted field research to align product vision with user realities

### Lead Product Designer @ Applied Materials
Jan 2017 – Jan 2023 | Santa Clara
+ Drove UX strategy for enterprise platforms serving globally distributed manufacturing teams
+ Built and scaled a design system to streamline UI and improve consistency across products
+ Led research and usability testing to shape accessible, workflow-specific design solutions

### Senior Interaction Designer @ PlayStation
Jan 2016 – Jan 2017 | San Francisco, California, United States
+ Redesigned core components of the PS4 social experience, driving measurable engagement gains
+ Delivered responsive, multi-platform solutions aligned with PlayStation’s global design language
+ Used rapid prototyping to test and ship improved interaction patterns

### Freelance Product Designer @ Unknown
Jan 2015 – Jan 2016 | San Francisco Bay Area

### Content Designer @ Apple
Jan 2014 – Jan 2015 | Cupertino
+ Managed UI content localization across global markets, improving quality and efficiency
+ Conducted content experiments that significantly boosted user engagement
+ Streamlined delivery workflows and reduced localization overhead


## Education
### Bachelor's Degree in School of New Media and Technology
Lomonosov Moscow State University (MSU)


## Contact & Social
- LinkedIn: https://linkedin.com/in/mashamarkgraf

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Source: https://flows.cv/masha
JSON Resume: https://flows.cv/masha/resume.json
Last updated: 2026-04-05