# Masha Strebkova

> Bringing AI & Data Insights to Technical Hiring | Sr Product Designer @ CoderPad

Location: Los Gatos, California, United States
Profile: https://flows.cv/mashastrebkova

## Work Experience
### Senior Product Designer @ CoderPad
Jan 2022 – Present | San Francisco Bay Area
As a Senior Product Designer at CoderPad, I brought the technical interview experience to the next level for both interviewers and candidates. I focus on designing features to streamline the hiring process for engineering teams. Collaborating with cross-functional teams, I ensure our solutions meet the needs of enterprise customers while enhancing the overall experience for everyone involved

### Founder, Mentor @ BridgeUX
Jan 2022 – Present | Palo Alto, California, United States
I started BridgeUX with the mission of empowering immigrant women to pursue successful careers in UX/UI design. I attribute much of my success to the guidance of my mentors, whom I met early in my own career. Now, I am committed to giving back to the design community by promoting diversity and supporting aspiring designers.

### Senior Product Designer @ Triplebyte
Jan 2021 – Jan 2022 | San Francisco Bay Area
As a Senior Product Designer at Triplebyte, I led the design of features aimed at improving the technical hiring process. I collaborated with cross-functional teams to create user-centered solutions that streamlined assessments, candidate matching, enhancing both the candidate and recruiter experience

### Lead Product Designer @ FormSpotter
Jan 2021 – Jan 2021 | Los Angeles, California, United States
Designed an end-to-end UX for an innovative iOS fitness app built with the pose estimation technology and AI to help users exercise correctly to prevent injuries  
Led collaboration with certified fitness trainers to reengineer UX for effective yet safe workout sessions and finalize the workout feedback users should receive from the app 
Organized 25 remote user interviews to produce product insights about fitness motivation, habit building, importance of training safety and the interest in gamification
Performed observational research; oversaw remote prototype studies via zoom to observe at-home exercise to confirm common mirror use leading to app improvements
Iteratively drove design decisions with product managers, fitness trainers, and engineers

### UX/UI Designer @ Broccole
Jan 2020 – Jan 2021 | Los Gatos, California, United States
In a team of UX/UI designers worked on a video chat that delivers a unique way to connect online, with visual effects that put meeting participants in one space using AR
- conducted user research
- performed competitive analysis 
- created personas
- created user flow diagrams
- designed low fidelity prototype of the system
- performed user testing of the prototype
- designed high fidelity wireframes

Tools: Figma

### UX/UI Designer @ Unknown
Jan 2018 – Jan 2020 | Santa Clara, California, United States
Designed web apps for small and medium-sized businesses and non-profit organizations
Performed usability studies with Hotjar to reveal specific customer journey points where users leave to reduce drop-offs and increase conversions; conducted user interviews

### IT Business Analyst /Product designer @ i-Sys Labs
Jan 2011 – Jan 2015 | Samara, Russia
For i-Sys, a software product development company, performed a variety of business analysis tasks, worked on UX design, took part in product testing.

Notable Projects:
	
Emergency Management System: 
trained a new business analyst, acted as a liaison between the client and dev team, created documentation, storyboards and prototypes, wrote and modeled use and test cases.

DocFlow, an e-document management system: 
created mockups for iOS apps, manually tested the apps. Created requirements documentation and user guides for the system, performed usability testing, and trained more than 100 users (5 user groups of 20 people each).

i-Sys internal corporate portal: 
performed prototyping and manual testing (using TFS for bug tracking). Analyzed (watching how users use the product, interviews, systematizing the received information) how the employees use corporate portal and how to improve the satisfaction of internal users and improve employee involvement in the company's various activities.

DocTrix Portal, a SharePoint-based corporate portal solution: 
performed business analysis, created technical documentation, prototyping, and manual testing (using TFS for bug tracking); participated in presales activities.

Customer qualification system for a Moscow-based multinational investment bank: 
communicated with customers, collected requirements, developed iteration plans, designed and took part in business process re-engineering, helped to test the product, demoed the product to customer representatives.

Tools: Balsamiq Mockups (using for Web and iOS apps), JIRA (features and bug tracking), Confluence (requirements), SharePoint, TFS, MS Visio, MS Office


## Education
### Master's Degree in Computer Science
Samara State Aerospace University


## Contact & Social
- LinkedIn: https://linkedin.com/in/strebkova

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Source: https://flows.cv/mashastrebkova
JSON Resume: https://flows.cv/mashastrebkova/resume.json
Last updated: 2026-04-13