# Mathew B. > 2x Founding Product & Brand Designer | Enterprise Sales Enablement & GTM | AI & B2B/B2C SaaS | M.S. Business Innovation Location: Pleasanton, California, United States Profile: https://flows.cv/mathewb I specialize in bridging business goals with user needs to drive meaningful outcomes, working at the intersection of product, design, and go-to-market. My designs are used not only to improve experiences, but to influence decisions and support enterprise customer conversion. I partner closely with product, sales, and leadership to understand strategic objectives, then combine user research, behavioral data, and usability testing with AI-assisted workflows to identify high-impact opportunities faster. I use AI tools thoughtfully to accelerate research synthesis, iteration, and validation, allowing me to cut execution time significantly while maintaining strong creative judgment and design quality. I translate insights into clear design narratives, wireframes, and prototypes in Figma that are frequently used in executive reviews and enterprise sales pitches, with several directly contributing to successful enterprise conversions. I thrive in fast-moving environments where strategy, creativity, and smart use of AI go hand in hand. ## Work Experience ### Founding Product & Brand Designer-AI @ Value Aligners Jan 2025 – Present Value Aligners makes enterprise-grade cybersecurity accessible to SMBs. Our platform provides AI-driven threat intelligence, compliance automation and a curated marketplace of security solutions. Leading a team of 5 UX/UI and product interns, setting direction, assigning work, running weekly critiques, and mentoring them on layout, interaction patterns, and design best practices. Owning end-to-end UX for Value Aligners’ AI-driven cybersecurity marketplace and apps—from discovery and user flows to wireframes, high-fidelity Figma prototypes, and final dev-ready specs. Maintaining and evolving the Figma branding and design system (tokens, components, responsive patterns), ensuring consistency across the marketing site and internal web apps. Partnering daily with the CEO, PMs, engineers, and cybersecurity SMEs to turn complex security concepts into clear user journeys, information architecture, and intuitive interfaces. Driving accessibility and UX best practices, reviewing designs against WCAG guidelines, documenting patterns, and collaborating with devs to ensure high-quality implementation. Handling day-to-day rituals: leading design standups, reviewing in-progress work, giving actionable feedback, creating tickets/specs for engineering, and updating the design system as new features ship. ### Founding Product & Brand Designer @ Pristine Data AI Jan 2024 – Present | San Francisco Bay Area Pre-seed startup that helps businesses clean, unify, and activate their customer data using AI. -Created brand identity, logo, and core product UI from the ground up for web, marketing, and Chrome extension experiences. -Designed pitch deck and investor visuals used in early fundraising and product demos. -Built dashboard prototypes that clarified workflows; early usability tests showed ~20% faster task completion. -Added motion and step-based onboarding to improve user clarity and reduce confusion. -Partnered with engineers and data scientists to align UI behavior with backend logic. -Established a lightweight design system for consistent visuals and faster iteration. ### Senior UX/UI Designer @ Deca Defense Jan 2025 – Jan 2026 Deca Defense is an organization focused on applying artificial intelligence in defense contexts, specializing in optimizing combat hardware through AI algorithms. Owning UX and UI for key pages across the site (Capabilities, Domains, Embedded Edge AI subpages, Resources), focusing on clarity for highly technical, defense-focused audiences. Redesigning layouts and navigation for text-heavy pages to improve readability, scannability, and conversion paths (e.g., “Schedule a Briefing”). Collaborating on SEO strategy, including keyword research (primary/secondary terms), on-page optimization, and content structure to help the site rank better on Google. Integrating target keywords into headings, section titles, body copy, and metadata without sacrificing brand tone or technical credibility. Creating responsive page designs and component patterns in Figma, ensuring consistency with Deca Defense branding and smooth handoff to development. Partnering with leadership to iteratively test and refine layouts, CTAs, and information architecture to increase qualified traffic and inbound opportunities. ### UX/UI Designer @ harpin AI Jan 2025 – Jan 2025 | Bend, OR harpin AI builds AI-driven tools that help customer-facing teams work smarter, respond faster, and grow revenue through data-backed insights. Created the enterprise pitch deck and partnered directly with founders to support the sales cycle, helping convert the opportunity into a $16.9M annual-value deal focused on real-time monitoring and automation to reduce cancellations and improve bookings. -Built a modular Figma library of 40 components tracked through Jira, reducing design-to-dev iteration time by roughly 25% (based on sprint cycle velocity). -Delivered a responsive marketing site in 10 days; post-launch Hotjar heatmaps showed ~18% increase in scroll-depth and 12% longer time-on-page across devices. -Defined scalable typography, spacing, and color tokens with developers, cutting future layout QA tickets by ~15%. -Partnered with marketing on campaign visuals that raised social engagement ~14% in GA4. -Balanced startup-speed releases with accessibility QA, maintaining 100% WCAG AA compliance on all new pages. ### Graduate Student @ University of San Francisco School of Management Jan 2024 – Jan 2025 | San Francisco Bay Area Culture of innovation: Trained in the heart of the San Francisco Bay Area, learning how startups and growth companies operate, raise capital, and scale. STEM-designated program: Emphasis on analytical thinking, technology, and data-driven decision-making for new ventures. Hands-on experience: Interned and collaborated with San Francisco Bay Area and Silicon Valley firms, participated in investor pitch events, and built a new venture from concept to launch. Global, live-online collaboration: Worked with an international cohort across the U.S. and abroad, building cross-cultural communication and remote collaboration skills. ### UX/UI Designer @ Five9 Jan 2022 – Jan 2024 | San Francisco Bay Area A cloud-based contact center platform that helps businesses manage customer service and sales operations. -Led redesign of pricing and enterprise lead-form flows, improving form completion rate by 3.1% and driving ~$1.2 M in incremental pipeline (per GA4 + Marketo reports). -Authored UX and motion guidelines for CMS-driven components, cutting design inconsistencies by ~20%. -Facilitated cross-functional workshops aligning UX priorities, decreasing rework requests ~12%. -Ran A/B tests and funnel analysis identifying checkout drop-off from 32% → 27%, yielding measurable conversion lift. -Designed an animated chatbot avatar; post-launch session-time analytics rose ~10% on help-center pages. ### Associate UX/UI Designer @ Internet Brands Jan 2019 – Jan 2022 | Pleasanton, California Provides legal information and DIY legal solutions for individuals and small businesses. -Redesigned SEM landing pages (Nolo, Divorce.com) with motion-enhanced interactions; engagement rose 7–9% and bounce rates fell ~18% (Google Analytics). -Rebranded Quicken WillMaker using a modular UI kit; usability tests showed 13% improvement in task success. -Created motion prototypes and storyboards, trimming QA revision cycles ~5%. -Applied WCAG 3 updates and asset optimization, improving average load time ~2.4% (GTmetrix audits). -Coordinated parallel product streams in Jira and weekly PM syncs to keep projects >95% on schedule. ### UX Design Intern @ Giant Creative Strategy Jan 2017 – Jan 2017 | San Francisco, California Provides services like medical affairs, strategic consulting, marketing, and patient engagement for biopharma and life sciences companies • Established UX design as the first stage of all web applications and responsive designs for leading pharmaceutical industry while fulfilling FDA approved healthcare needs. • Conducted product research by interviewing C level executives on content and desired improvement of Intranet. • Coordinated storyboard the journey story about users interacting with our product. • Prototyped Intranet with strong understanding of ethos, pathos and logos. ### Graphic Design Marketing Intern @ Livermore Amador Valley Transit Authority Jan 2016 – Jan 2017 | Livermore, California LAVTA (Livermore Amador Valley Transit Authority) operates Wheels, the public bus service for Livermore, Dublin, and Pleasanton. • Responsibility of marketing the public transit system "Rapid" to college students while influencing and educating them on the significants of a future with better air quality and less congestion on the road. • Construct and update timetable inserts to be displayed for the public. • Design, construct and revamp flyers, logos, and visual designs for display of upcoming promotions and events. ### Compliance Analyst @ EnviroMerica, Inc. Jan 2015 – Jan 2016 Enviromerica provides environmental health and safety (EHS) compliance services for healthcare facilities. Inspect and guide doctors and dentist within their facilities to become successful in providing a safe environment for patients from adults to children. ### Sales And Marketing Specialist @ Elite MD Advanced Dermatology, Laser and Plastic Surgery Institute Jan 2014 – Jan 2014 | Danville, California Cold call marketing to schedule potential clients for cosmetic surgery. ### Sous Chef @ Fleming's Prime Steakhouse & Wine Bar Jan 2012 – Jan 2014 ## Education ### M.S. Entrepreneurship and Innovation in Business Administration and Management, General University of San Francisco ### B.S. in Design and Visual Communications San Francisco State University ## Contact & Social - LinkedIn: https://www.linkedin.com/in/mathewbyrne2020 --- Source: https://flows.cv/mathewb JSON Resume: https://flows.cv/mathewb/resume.json Last updated: 2026-04-07