# Mathew Hoffman > Vice President Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/mathewhoffman Hello, I’m Matt! A digital product designer crafting user and data driven designs to simplify systems and processes. As a true puzzler at heart, I look to solve complex problems through systems-thinking and human centered approaches with an emphasis on journeys and simply leaning on my tech and product team members. I believe the best products are built from a collaborative approach through partnerships with design, engineering, and product members. Currently Designing at J.P. Morgan Chase & Co on the Global Commercial bank | Sales Enablement team | Payments team. ## Work Experience ### Vice President Product Designer @ JPMorganChase Jan 2026 – Present | San Francisco, California, United States ### Product Designer, Senior Associate @ JPMorganChase Jan 2024 – Jan 2026 | Palo Alto, California, United States Sales Enablement team | JPMC Global Commercial Bank • Redesigning and expanding feature set for a B2B enterprise advisory and analytics tool for data-driven conversations in the Emerging Middle Market (EMM) and Middle Market Banking and Specialized Industries (MMBSI). • Developed and maintained local libraries utilizing firm-wide design systems and components to ensure a cohesive look and feel across iOS, and web interfaces while respecting platform-specific patterns and guidelines. • Showcasing impact and pivotal trajectory of our designs, quarterly, to our CPO, Executive design directors, Enterprise tech leads, product owners and fellow designers in adjacent teams and products. • Curating and leading continuous research methodologies such as periodic focus groups and qualitative usability studies, and A/B testing, to hear directly from our user base. • With an estimated impact of ~$10M in cost savings in 2024 and a projected ~$20M for 2025, My triad team and I delivered designs and improvements for our Client Advisory and Analytics tool, an enterprise web application that decreases service team dependency through automating and eliminating the need for manual creation. • Planning and developing solutions within 4 design channels as a Senior Product Designer and Design lead, managing an alternating team of 5 Associate designers throughout the product development. ### Product Designer, Associate @ JPMorganChase Jan 2022 – Jan 2024 | Palo Alto, California, United States Commercial Real Estate | JPMC Commercial Bank • Crafted product experiences across various platforms such as web, tablet and mobile for Story, a rent management web portal for landlords and tenants to process transactions • Owned the end-to-end design process for the core product and various growth features yielding demand and resulting in a 62% MoM user base increase from ‘22 - ’23 • Lead a team of 3 designers to craft the first client-facing app for JPMC’s commercial bank. • Mentored 10+ colleagues to enhance their Figma proficiency in component+variant creation and design system management for a unified skillset base. ### Lead Designer @ BDE Architecture Jan 2019 – Jan 2021 | San Francisco Bay Area ### Associate Designer @ Arcanum Architecture Jan 2016 – Jan 2018 | San Francisco Bay Area Developed construction document sets with Architect and Project managers. Site visits for starting base drawings used for Sets. Completed SD, DD, & CD sets with team developed presentation sets material boards ### Junior Associate Designer @ George Boyle Designs Jan 2015 – Jan 2015 | Dublin Ireland 3D visualizer 3D modeler - generating 3D computer models from 2D drawings. furnishing designer for living space Rendering forms and space for client presentations site visits ## Education ### Architecture University of California, Berkeley ### User experience & User interface design Designlab ## Contact & Social - LinkedIn: https://www.linkedin.com/in/itshoffman --- Source: https://flows.cv/mathewhoffman JSON Resume: https://flows.cv/mathewhoffman/resume.json Last updated: 2026-04-07