I've been working independently with clients since 2014, with a focus over the past several years on UX-led engagements — particularly nonprofit website redesigns where I own the process end to end, from discovery through launch.

• Lead full UX engagements including stakeholder interviews, information architecture, content strategy, and platform migration — translating organizational goals into simplified, user-centered site structures

• Design and prototype user flows for donation, event, and informational experiences; validate with usability walkthroughs and surveys (30+ participants) to surface friction and drive iterations

• Improved online donation completion for multiple clients through restructured IA, refined user flows, and clearer call-to-action hierarchy

• Establish scalable design systems and brand guidelines to support long-term consistency and maintainability post-handoff

Designed consumer-facing UX and visual communication for a global mobile ecommerce platform serving buyers across multiple international markets. Worked at the intersection of product, marketing, and engineering to translate promotional and conversion goals into clear, platform-appropriate experiences.

• Owned localized UX across iOS, Android, and international markets — adapting flows, components, and promotional touchpoints for regional behavior and platform requirements

• Built and maintained scalable Figma component libraries and design systems to support multi-region consistency and streamline cross-platform implementation

• Partnered with Product and Engineering to align on interaction patterns and implementation feasibility; contributed to internal UX best practices documentation

Led UX and visual design for a premium children's ecommerce brand, designing across the full site experience — from homepage to PDP — with a focus on product discovery, conversion, and seasonal campaign execution.

• Redesigned homepage modules, landing pages, and product detail pages to improve navigation clarity and click-through engagement across desktop and mobile

• Translated merchandising and ecommerce goals into responsive layouts and prototypes optimized for conversion, balancing business objectives with user experience quality

• Led design for seasonal revenue pushes and holiday campaigns in close collaboration with merchandising, marketing, analytics, and engineering

• Designed email campaigns, web banners, and retail assets for seasonal and revenue-driving initiatives using design systems and component templates at high volume

• Partnered with marketing, merchandising, and production teams to deliver brand-aligned assets under strict brand, legal, localization, and performance constraints

• Optimized digital assets for click-through performance; ensured technical compliance across file size, format, and rendering requirements

• Produced and optimized digital assets for high-traffic ecommerce campaigns across web and email; served as final quality gate before launch

• Collaborated with design and development teams to resolve implementation issues under tight seasonal deadlines; improved production workflows during peak cycles