•Led design initiatives for a company wide digital transformation project for New Zealand’s largest e-Commerce retailer, successfully migrating legacy systems and delivering a unified experience across multiple disparate brands.
•Utilized design principles, strategy, facilitated workshops, big-room exercises and design sprints to guide decision-making and drive user-focused outcomes.
•Designed, prototyped, tested, and launched innovative e-commerce experiences leveraging best practices, big data, and analytics increasing customer satisfaction and conversion rates.
•Lead the creation of a new B2B E-commerce platform providing businesses with customized catalogs and curated products, unique pricing options and increased adoption.
•Identified missed opportunities within the fulfillment and supply chain processes leading to improvements in technology, efficiency in process, and cost savings.
•Mentored juniors by offering guidance, task reviews, and leadership through paired big-thinking activities.