• Led end-to-end design of Crocs’ social-to-shop flow, conducting mixed-methods research, interaction design, and user testing to connect users from social to product engagement, driving conversion rates by 310%.

• Led redesign of an AI agent creation flow for Publicis Groupe’s internal generative AI platform, increasing task success by 60% through simplified workflows and collaboration with engineering and product across the full product development lifecycle.

• Led redesign and presentation of a new onboarding flow—creating a smoother path to first experience—to product leadership for Ovia, a women’s fertility app, through UX research, visual design, and interaction design.

• Designed a personalized homepage for 16M+ Bank of America business clients, unifying 5 fragmented platforms through market research, user testing, and iterative design, achieving a 9% increase in user engagement.

• Expanded multi-product design system serving 50+ global designers and developers, creating tokenized components and partnering closely with engineers to ensure successful implementation across digital platforms.

• Designed a scalable web experience highlighting Bank of America’s sports partnerships through market research and interaction design to increase click-through depth and contribute to a record $107M+ in charity donations.

• Led redesign of a complex navigation system for Bank of America Private Bank using information architecture, card testing, and accessibility research to increase task success by 50% while achieving WCAG 2.1 AA compliance.

• Researched, designed, tested, and represented a UX solution for e-commerce platform aimed at increasing brand affinity, engagement rates, and conversion rates.

• Collaborated with 8 XFN partners to develop an omni-channel campaign end-to-end for to Under Armour leadership.

• Led end-to-end redesign of company site, using mobile-first design principles to make it responsive, lifting lead generation by 40% through improved user journey and conversion optimization.

• Created comprehensive brand guidelines from 0-to-1, spanning web, social, and print to ensure consistency across all brand touchpoints.

• Selected as one of 75 participants nationwide for the industry's best-in-class professional development fellowship for high-achieving talent.