# Matias Maldonado > Senior Product / UX Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/matiasmaldonado I design consumer-facing experiences that drive growth and engagement, across websites, digital products, and design systems. Currently leading design for brands like Crocs and Bank of America, bringing craft, creative leadership, and an interdisciplinary perspective. Outside of work I'm making a TCGRPG, reading the Stormlight Archives with a fervor, and basking in nature. ## Work Experience ### Senior UX Designer @ Digitas North America Jan 2024 – Present | San Francisco, California, United States • Led end-to-end design of Crocs’ social-to-shop flow, conducting mixed-methods research, interaction design, and user testing to connect users from social to product engagement, driving conversion rates by 310%. • Led redesign of an AI agent creation flow for Publicis Groupe’s internal generative AI platform, increasing task success by 60% through simplified workflows and collaboration with engineering and product across the full product development lifecycle. • Led redesign and presentation of a new onboarding flow—creating a smoother path to first experience—to product leadership for Ovia, a women’s fertility app, through UX research, visual design, and interaction design. • Designed a personalized homepage for 16M+ Bank of America business clients, unifying 5 fragmented platforms through market research, user testing, and iterative design, achieving a 9% increase in user engagement. ### UX Designer @ Digitas North America Jan 2022 – Jan 2024 • Expanded multi-product design system serving 50+ global designers and developers, creating tokenized components and partnering closely with engineers to ensure successful implementation across digital platforms. • Designed a scalable web experience highlighting Bank of America’s sports partnerships through market research and interaction design to increase click-through depth and contribute to a record $107M+ in charity donations. • Led redesign of a complex navigation system for Bank of America Private Bank using information architecture, card testing, and accessibility research to increase task success by 50% while achieving WCAG 2.1 AA compliance. ### UX Designer (Sponsored Project) @ Under Armour Jan 2022 – Jan 2022 • Researched, designed, tested, and represented a UX solution for e-commerce platform aimed at increasing brand affinity, engagement rates, and conversion rates. • Collaborated with 8 XFN partners to develop an omni-channel campaign end-to-end for to Under Armour leadership. ### UX Designer @ Remake Project Jan 2021 – Jan 2022 | Remote • Led end-to-end redesign of company site, using mobile-first design principles to make it responsive, lifting lead generation by 40% through improved user journey and conversion optimization. • Created comprehensive brand guidelines from 0-to-1, spanning web, social, and print to ensure consistency across all brand touchpoints. ### 4A's MAIP Fellow @ 4A's Jan 2022 – Jan 2022 | Remote • Selected as one of 75 participants nationwide for the industry's best-in-class professional development fellowship for high-achieving talent. ### UX Designer (Sponsored Project) @ Disney Yellow Shoes Jan 2022 – Jan 2022 • Led research, design, and presentation of UX web solution aimed at increasing site engagement and brand attribution for Disney Dreamers Academy. • Collaborated with 6 XFN partners to develop an omni-channel campaign end-to-end for Disney Yellow Shoes leadership. ### AIGA Mentee @ AIGA Orlando Jan 2022 – Jan 2022 | Orlando, Florida, United States • Selected as one of 16 participants in Orlando to engage in a mentorship program for high-achieving near graduates. • 🏆 Awarded Judge's Best Presentation at the annual spot showcase. • Led end-to-end design of a mobile app aimed at helping students learn about their finances, career, and academics in a modern and engaging way. • Conducted user research, usability testing, journey mapping and other discovery methods to gather user insights. • Partnered with a director of product design. ### Designer @ Mammalia Jan 2019 – Jan 2021 • Created a full brand identity and website for a power-washing business, helping them acquire and engage clients online and offline. • Designed a 16-page annual report for a grief support center from 0→1, helping them attract new donors and volunteers while managing milestones through delivery. • Redesigned the logo and brand collateral for a Christian academy, modernizing their identity across all touchpoints. • Redesigned the logo and brand collatoral for a theater production company to elevate their presence across channels. ## Education ### Bachelor of Fine Arts - BFA in Graphic Design University of Central Florida ## Contact & Social - LinkedIn: https://linkedin.com/in/matiasmmald - Portfolio: https://www.matiasmm.com --- Source: https://flows.cv/matiasmaldonado JSON Resume: https://flows.cv/matiasmaldonado/resume.json Last updated: 2026-04-13