As a Principal Designer and Project Lead at Ostre, I partner with founders and product teams to turn early-stage ideas into clear, scalable products.

I lead product direction from discovery through delivery – defining product architecture, aligning business and user needs, and establishing systems that enable confident decision-making and faster execution.

I often operate as the first and only designer on early-stage products, balancing hands-on design with strategy, team mentorship, and even front-end implementation. I navigate ambiguity, influence product direction, and build structure.

As a mentor at ReDI School of Digital Integration, I have the rewarding opportunity to support marginalised individuals by offering them free access to digital education. ReDI, a non-profit tech school founded in 2015, is dedicated to fostering a supportive and inclusive network within the tech industry, empowering students with the skills they need to thrive in the digital world.

Through hands-on workshops and one-on-one sessions, I help students navigate foundational principles of UX/UI design. My goal is not only to teach design skills but also to instill confidence by following trough methodical design process.

As a mentor at ADPList, I have the opportunity to guide and support designers at various stages of their careers, from junior to mid-level professionals. ADPList is a global community that connects mentees with experienced mentors, and my role involves helping designers refine their skills, navigate career challenges, and grow into more confident, effective professionals.

Unlike my work with entry-level mentees, many of the individuals I mentor through ADPList already have substantial experience in the field. My focus is on helping them sharpen their design processes, improve their strategic thinking, and elevate their work to the next level. Whether it’s providing feedback on portfolios, offering advice on navigating complex stakeholder relationships, or discussing best practices in UX/UI design, I tailor my mentorship to meet the unique needs of each mentee.

At Sweap, as first design hire, I played a key role in transforming the product’s user experience and interface, leading to significant business growth. Following a successful product relaunch and a comprehensive overhaul of the UI and UX, we achieved a remarkable increase in net dollar retention from 103% to 119% over two years. This also led to a 26% expansion in annual recurring revenue (ARR), driven by increased user adoption.

As the team grew I was responsible for creating a streamlined design and handover process that ensured seamless collaboration between design and development teams. By integrating Figma, Confluence, and Jira, I facilitated everything from user research and information architecture to stakeholder alignment, design iteration, and high-fidelity mockups. I also developed and maintained the Sweap design system, ensuring consistency across the product.

My experience at Sweap gave me the opportunity to not only improve product performance but also enhance cross-functional collaboration, ensuring that every design decision aligned with both user needs and business goals.