# Matt Braun > UX + Design | Strategy, Systems & Surfaces | Digital × Physical Location: Brooklyn, New York, United States Profile: https://flows.cv/matt I’m a senior/lead UX & product designer solving complex problems across industries including tech, pharma, finance, energy, and consumer goods, shaping web and software experiences from enterprise tools to ecommerce and B2B/B2C platforms. My focus is more than surface UI - rethinking workflows, systems, and end-to-end experiences. By bridging dev, brand, product, analytics, and content teams, I help create solutions that serve users and drive business value - often faster than many teams ship single-feature updates. From full redesigns to 0-to-1 launches, I combine tools, methods, and technologies to deliver thoughtful, effective design while learning along the way. I'm looking to grow in different industries like music, arts & entertainment, mobility, climate and clean energy, agri-tech, logistics, manufacturing, and construction, with mission-driven teams motivated by purpose beyond profit. I thrive in small, collaborative teams where design, engineering, and research operate as true partners to learn, iterate, and deliver the best work possible. ## Work Experience ### Senior/Lead UX/Product Designer @ Matt Braun design Jan 2008 – Present | Greater New York City Area Long-term consultant working with agencies and global brands to redesign products, restructure workflows, and ship cleaner, more effective digital experiences. I work fast, cut through ambiguity, and bring structure to complex systems while collaborating directly with product, engineering, research, brand, and executive teams. My work ranges from enterprise tools to ecommerce and full 0-1 product builds. Whether I’m mapping new IA, rebuilding a platform from the ground up, or shaping a cross-functional design process, the goal is always the same: make the experience clearer, faster, and more useful for the people who rely on it. Selected Work • UX lead for a musician-focused CMS • Art direction + infographics for an Apple RFP • UX for Knoll.com redesign • Personalization + configuration tools for Tiffany & Co. • IA & navigation for multiple top financial institutions • Full redesign of D’Addario.com • Internal software suite for a major utility • Client onboarding system overhaul for a global bank Agencies: Geniant, VSA Partners, BCG, Razorfish, Havas, Deloitte, Valtech, and more... Clients: Wells Fargo, National Grid, Morningstar, BNY Mellon, Ryder, Nestlé, D’Addario, Tiffany & Co., Apple, IBM, Verizon, Knoll, H&M, and more... ### Senior Product Designer @ T-Mobile Jan 2024 – Jan 2025 | United States Supported the T-Mobile for Business team with UX audits, IA reviews, and competitive analyses to surface friction points and improvement opportunities across the site. Proposed structural updates to streamline navigation, clarify key user paths, and strengthen the overall customer experience. Also collaborated with the accessibility team to refine and update Magenta A11y, T-Mobile’s Magenta Accessibility toolkit. (Embedded via BlinkUX) ### Senior Product Designer @ geniant Jan 2023 – Jan 2024 | Internet Supported the redesign and modernization of client onboarding software for one of the largest US banks, improving efficiency and accuracy for ~15,000 financial and client advisors. Led UI and interaction design updates while collaborating with the lead designer, PMs, and developers to refine workflows and handoff. Updated the design system for better scalability and adoption across the organization. Prototyped a product ecosystem spanning a dozen applications and contributed to user research and testing across multiple phases to ensure designs met user needs. ### Lead UX designer @ VSA Partners Jan 2022 – Jan 2022 | United States Led UX efforts for early-phases of a B2B site overhaul for a top financial client. Conducted discovery, heuristic analysis, competitve audits, user journey mapping, site and content architecture, wireframing, and prototyping to reimagine core experiences. Oversaw UX strategy and execution for a B2B ecommerce project, ensuring design solutions aligned with user needs and business goals while collaborating closely with cross-functional teams. Clients: Morningstar, IBM ### Lead Product Designer @ BCG Digital Ventures Jan 2021 – Jan 2022 | United States Led UX and UI design for a 0-to-1 product suite supporting field technicians at a major utility company, improving workflow efficiency, accuracy, and sustainability outcomes. Partnered with BAs, researchers, developers, and client teams across discovery, definition, research and testing, prototyping, and beta delivery. Aligned work across a global design team and two parallel product teams, facilitated stakeholder workshops, and maintained client relationships. Mentored junior designers and drove updates to the design system to ensure consistent, scalable experiences. ### Senior UX Designer @ Imagination Jan 2020 – Jan 2021 | New York City Metropolitan Area Designed experiences that bridge digital and physical worlds, combining high- and low-tech solutions to enhance brand and user experiences. Led UX strategy, UI design, and low- and high-fidelity prototyping across B2B, D2C, experiential, and gaming projects, covering web, VR, AR, multi-screen, and immersive large-format interactions. Collaborated with clients to define user flows, interaction models, and cross-platform strategies that delivered engaging, cohesive experiences. -Clients: Aptiv, Shell, MasterCard ### Lead UX Designer @ Razorfish Jan 2020 – Jan 2020 | New York, New York, United States Oversaw UX design across multiple web projects, shaping experiences from concept through delivery. Partnered closely with digital strategy, account, analytics, and SEO teams to align goals and inform design decisions. Supported the creative team in establishing systematic processes for working across the client’s portfolio of brands, improving consistency and efficiency across projects. Clients- Church & Dwight (Orajel, Trojan, Batiste, Viviscal) ### Senior UX Designer @ Havas Jan 2019 – Jan 2019 | New York, New York, United States Directed UX strategy for a full site redesign at one of the world’s largest financial institutions, focusing on IA, navigation, and discovery through competitive audits, heuristics, and user research. Led UX design across user flows, page templates, and interaction patterns, working directly with client leadership and developers to build new components and align on metrics during the CMS migration to AEM. Collaborated with content teams to define scalable component and template patterns, improving efficiency and consistency, and drove updates to the on-site search engine to deliver more relevant results for users. -Client: BNY Mellon ### Senior User Experience Designer @ Isobar Jan 2019 – Jan 2019 | New York, New York, United States Led the UX strategy, information architecture, and prototyping for a full overhaul of a legacy financial site. Partnered closely with UX and creative directors, stakeholders, and client teams to define a new IA, streamline navigation, and modernize key interaction patterns -- and drove the shift from Sketch to Figma within the agency to improve collaboration, alignment, and speed across the team. Clients- Bernstein, Shisheido ### Senior UX Designer @ BORN Group Jan 2019 – Jan 2019 | Greater New York City Area -helped finishing the UX for a B2B experience, finalize the UX for a D2C experience, and assisted with discovery on another project Clients: Nestle/Starbucks, Ryder, Ascend Learning ### UX Lead, Product @ Valtech North America Jan 2019 – Jan 2019 | Greater New York City Area -Led all the UX efforts on the transformation of the D'Addario d2c site -Worked closely with the dev team during a platform transition to update their IA, combining 9 separate sites into a unified experience -Lead workshops with main stakeholders, including the CEO, to define features and navigation -Worked alongside internal and client design teams to maintain consistency in the UX + UI, and establish a design system for future scalability Client: D'addario ### UX Lead, Product (freelance) @ Deloitte Digital Jan 2018 – Jan 2018 | Greater New York City Area Lead the UX product design within part of Tiffany.com redesign ### Senior UX Designer @ Ogilvy & Mather Advertising Jan 2015 – Jan 2017 | Greater New York City Area Advocated for users as a key member of the UX team, ensuring their needs were prioritized across the client portfolio on a variety of projects, including microsites, full redesigns, apps, games, surveys, AI, and VR for web, campaigns, and exhibitions Led and contributed to several high-impact projects seen & used by millions of people worldwide by aligning with developers, designers, directors, project managers, and C-suite executives on pitches, strategy, and design Clients: IBM, Citizens Bank, American Express, Ikea, Huawei, Starbucks, UPS, Blackrock iShares ### UX Designer @ SapientNitro Jan 2014 – Jan 2015 | Greater New York City Area User flows, concept development & wireframes for mobile & desktop projects for Verizon Client: Verizon ### Sr. Interaction Designer @ Accenture Jan 2014 – Jan 2014 | New York, New York I did all the usual UX tasks including: -Wireframes -Userflows -Site Maps -Stakeholder interviews -Ethnography & design research (domestic and international) Clients: UniGroup, AT&T, AIG, Synchrony Financial ### Adjunct Professor @ LIM College Jan 2013 – Jan 2014 | New York, NY I tought the class "Advanced Display Graphics" which is a techniques-based class focusing on branding design. I guided students in developing an entire brand identity from scratch and then apply it to a campaign for that brand while developing their design skills in Adobe CC along with various research & observation assignments. ### Senior UX designer @ Digitas Health Jan 2013 – Jan 2013 I did all the expected UX stuff from researching, site-mapping, user-flowing, wire-framing, and user testing to try and make pharma brand experiences better for people. -Clients: BMS, Pfizer, Novartis, AbbVie, EMD Serrano ### UX Designer @ Digitas Jan 2012 – Jan 2013 I did all the expected UX stuff from researching, site-mapping, user-flowing, wire-framing, and user testing to try and make pharma brand experiences better for people. -Clients: BMS, Pfizer, Novartis, AbbVie ### Lead UX/UI designer @ VMG Creative Jan 2012 – Jan 2012 I led the UX and design efforts for an app and website to support a national awareness campaign. This included creation of all user flows, wireframes, infographics, UI, and interaction design. Client- DePuy Mitek ### UX Designer @ CREATETHE GROUP Jan 2011 – Jan 2012 I did a lot of user flows, site maps, and wireframes for several projects. (some launched, some didn't) -Clients: H&M, Knoll, Dunhill, Belstaff ### Infographics Designer / Art Director @ Tishman Construction Jan 2011 – Jan 2011 | New York City Metropolitan Area I was hired to design infographics and graphic systems for a proposal to build the new HQ of a large tech company that makes some nice computers and phones named after a fruit that rhymes with Snapple. ### Interaction Designer @ Huge Jan 2011 – Jan 2011 | New York City Metropolitan Area I did research & discovery, user flows, wireframes, and defined the interaction design for 3 social activations which were also integrated into digital and in-store experience. Also, I did weekly audits of trends to share the the entire company in a weekly email. -Client: Target ### Designer + Consultant @ Triagency, LLC Jan 2002 – Jan 2011 | Philadelphia, Pennsylvania, United States Over the course of many years I worked on various projects from audits & proposals to websites & ads. Initially I assisted with doing anything that was needed including retouching & organizing assets to designing logos, icons, and ephemera. Later on, I was mainly brought on as a consultant to over see that designs were aligned to UX best practices. ### 3d Developer @ Doug Bucci Jewelry Jan 2010 – Jan 2010 I helped with the development of formulas for Rhino + Grasshopper to create a series of sculptural objects driven by data from diabetic glucose levels. 3D modeling (Rhino + Grasshopper) Design, development, research ### Inventory / Shipping @ MIO Jan 2007 – Jan 2008 | Philadelphia, Pennsylvania, United States 2007-2008 Shipping, Inventory, Customer service Organizing and maintaining rapidly expanding inventory in small space Inform and sell merchandise to accounts and individual clients Assist with trade shows and product photoshoots ## Education ### Digital Media Drexel University ### Multimedia University of the Arts ### B.S. in Industrial Design University of the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/mattbraundesign - Website: http://www.MattBraun.design --- Source: https://flows.cv/matt JSON Resume: https://flows.cv/matt/resume.json Last updated: 2026-02-23