Led design of the full product stack across web and native to scale electric ride-share to thousands of drivers and passengers daily. Designed real-time operations platform to meet manager, mechanic, and driver needs while maintaining legal compliance with local ride-share regulations. Ran AI prototyping workshops with developers using our design system as the foundation. Managed and mentored senior designer.

Redesigned the platform as Artemis scaled from small urban farms to massive enterprise operations nationwide, with increasingly complex regulatory requirements. Designed and built a full legal compliance workflow from seed to shipment, translating multi-step regulatory obligations into an experience that was usable for both compliance managers and field workers. Combined user interviews, on-farm observation, and analytics to optimize across every product surface, from management to field workers.

Redesigned core code quality analysis features while ensuring a consistent experience across CLI, web, and CI contexts, three environments with very different users and trust requirements. Modernized components with latest CSS and design system practices. Taught the engineering team front-end and accessibility best practices. Designed and built marketing and event sites. Hired, onboarded, and managed new designer.

Built the design foundation for an AI text analysis platform, before LLMs existed, serving enterprise clients like NBC, HBO, and Disney. Created the core design language for conveying trustworthy, actionable meaning from complex and ambiguous data. Led the development team in building interactive data visualization systems. Implemented analytics and customer success tooling to tighten feedback loops. Hired and led the design team across product, branding, and marketing.