# Matt Bogado > Staff Product Designer (L6) @ Google | Agentic UX Architect & Strategic Lead | Defining AI Identity & Governance for Workspace Location: Menlo Park, California, United States Profile: https://flows.cv/mattbogado As a Staff Product Designer and UX Architect at Google, I specialize in the governance, security, and identity frameworks of AI agents within complex organizational contexts. With over 20 years of experience bridging the gap between technical architecture and executive strategy, I currently lead the "Identity North Star" for Google Workspace. ## Work Experience ### Staff UX Designer @ YouTube Jan 2026 – Present | North America ### Staff UX Designer @ Google Jan 2025 – Present | Sunnyvale, California, United States ### Senior Interaction Designer @ Google Jan 2021 – Jan 2025 | United States UX IC contributions: As a UX IC, I brought a holistic perspective to ambiguous challenges, considering platform constraints, cross-product dependencies, downstream impacts, and business goals. I focused on driving GenAI engagement and retention through improvements to the Admin Experience, championing experiment methodologies within the PM and Engineering teams. UX Architect: In my UX Architect role, I led UX design for cross-product strategic partners launching revenue-generating admin experiences. I owned several large, business-critical programs. My deep understanding of the teams, their projects, and the technical landscape allowed me to drive innovation, deliver exceptional user experiences, and modernize the Admin Console. UX Lead for Enterprise Design System: As the UX Lead for an Enterprise Design System, I ensured cohesive and simplified admin experiences across 40+ partners in Workspace, Cloud, Chrome, and other product areas. I focused on improving and standardizing admin workflows and driving the successful modernization of the platform design system. ### Interaction Designer @ Google Jan 2020 – Jan 2021 | Sunnyvale, California As a UXD IC, I led complex and technically challenging projects in the security industry, focused on enhancing the collaboration and access control within Google Workspace data and content. I led and maintained the Enterprise Design System, improving usability and accessibility of components. I collaborated closely with the Google Workspace Studio and Material Design team to transition components from deprecated libraries to modern components. ### Staff Product Designer @ VMware Jan 2018 – Jan 2020 | Palo Alto, California As a Staff UXD in the NSX team, I focused on building a better product experience for data centers and driving innovation in the networking and security space. I defined workflows and tasks for networking and infrastructure administrators, shaping the vision for the next generation of data center software management. Notably, I obtained a US patent for visualizing virtual networks mapped to physical data centers. ### Founder @ OneTake App Jan 2016 – Jan 2018 | Greater Los Angeles Area OneTake is an online tool for built specifically for the Feature Film, Television and TV Commercial industries that offers full support for breakdowns, talent and crew management, and creation and tracking of call sheets. ### Director User Experience @ YP, The Real Yellow Pages® Jan 2017 – Jan 2018 | Glendale, California Led UX strategy and a 10-person design team for a B2B advertiser platform serving 2M+ users. Drove design from research to implementation across web and native applications, balancing business needs with user engagement. Key achievements include: Developed a centralized profile manager used by 150,000+ small businesses to seamlessly update information and share data with 65+ publishers. Led an e-commerce project targeting 2.7M customers, resulting in a 200% engagement improvement. Championed design thinking and agile methodologies across the organization. ### Lead UX Designer @ YP, The Real Yellow Pages® Jan 2014 – Jan 2017 | Glendale, California I lead the UX Design team for the Advertiser Platform (B2B). My focus is creating a holistic and consistent design approach across platforms (web and native apps). My recent work has been focused on the e-commerce platform that enables the sale of digital products to new and existing customers. I have also been working on the new product strategy for the existing portfolio of products and services. ### Senior UX Designer for IMDb @ Amazon Jan 2013 – Jan 2014 | Greater Los Angeles Area Led UX design for IMDbPro, Without a Box, and Box Office Mojo, managing a 2-person team. Key achievements include: * Created a pattern library of reusable UI components to ensure design consistency across platforms. Designed and launched a new product for Casting Directors, increasing user acquisition and retention by 12%. * Improved customer acquisition by 30% in 2 months through user research, A/B testing, and iterative design using a Kanban approach. * Successfully transitioned the design team from Waterfall to Agile methodology. ### Lead User Experience @ Talus Labs Jan 2012 – Jan 2013 | Greater Los Angeles Area Influenced design and development of product focused on digital strategy and roadmap formulation for online dashboard for small businesses sector. Coordinated brainstorming sessions with senior-level management, identifying needs and requirements, and aligning data management visuals with strategy directions. ### Senior UI/UX Designer @ Capital Group Jan 2011 – Jan 2012 | Greater Los Angeles Area Promoted user-centric approach to Product and Development teams and influenced design and development of major projects for the financial business sector. Redesigned Portfolio Account, significantly improving company online brand awareness and profiling. Led first ever mobile web application design, successfully completed. ### Senior Interactive Designer @ HUGE Inc. Jan 2011 – Jan 2011 | Greater Los Angeles Area Collaborated with some of the best talent in Los Angeles. I was hired to work in Royal Caribbean's redesign of their e-commerce site, and the end-to-end experience design of Celebrity Cruises. ### Digital Media Project Manager @ The Recording Academy Jan 2010 – Jan 2011 | Greater Los Angeles Area At the Recording Academy I participated in the UX re-design of the www.grammy.com site for the 53rd GRAMMY award show. One of my biggest accomplishments at The Recording Academy was the product design of a custom-made CRM system that handled their membership. The project included business analysis, workflow of information, processes definitions, low and hi-fidelity wireframes and annotations. I also worked on tutorials, and user manuals for our internal users. ### UX Designer @ Moontan Creations Jan 2005 – Jan 2010 | Greater Los Angeles Area At Moontan Creation, my own boutique design company, I focused my work on supporting national brands penetrate the hispanic market. I also was the product designer for medium and small companies. I also developed great technical communication skills with developers which helped me throughout my career. ### Freelance Graphic Designer @ Independent Contractor Jan 2001 – Jan 2004 | Greater Los Angeles Area Freelance in a number of projects, including corporate branding, website design, marketing materials and collaterals. ## Education ### Business Administration and Management in General University of Buenos Aires ## Contact & Social - LinkedIn: https://linkedin.com/in/mattbogado - Portfolio: http://www.mattbogado.com --- Source: https://flows.cv/mattbogado JSON Resume: https://flows.cv/mattbogado/resume.json Last updated: 2026-04-13