Serve as AI tooling SME across Meta's global product organizations, partnering with Design VPs and cross functional leadership to shape AI product strategy, organizational operating models and tooling ecosystems.

AI Tool Ownership & Strategy

• Own product strategy for Figma and Figma AI across 20,000+ users, driving adoption, roadmap influence and enterprise governance for Meta's primary design and AI assisted workflow tooling.

• Led Security and Legal review to secure enterprise-wide Figma AI access, believed to be among the first approvals at comparable scale, establishing the compliance framework for safe company wide rollout.

• Influenced platform partnerships and AI product development based on scalability, cost and security.

• Figma Config 2024 speaker on AI Transformation.

Central Design AI Adoption

• Drove AI tool adoption from zero baseline to 70%+, building measurement frameworks, change management programs, and education initiatives that made adoption tracking possible for the first time.

• Pitched and led a VP sponsored, Meta wide AI Tools Learning Day, a flagship education event featuring 20+ sessions and 35+ speakers to accelerate AI literacy and tool adoption across the global design org.

0 to 1 AI Tool Creation & Scaling

• Build and scale 0 to 1 internal AI tools, working with XFN, personally vibe coding and shipping production diffs alongside engineers creating purpose built AI capabilities used across Meta.

• Enabled designers to ship production diffs through AI assisted workflows, accelerating delivery and fundamentally evolving roles.

AI Design Scouts Program

• Led Meta's AI Design Scouts, a VP-nominated cohort of the top 20 AI-native designers, providing early tool access, developing next-gen workflows and running weekly roundtables that directly inform VP strategy and tooling decisions.

Executive Strategy & Financial Impact

• Partner with Design VPs to define AI tooling strategy, operating models and investment frameworks globally.

Led Design Program Management across Facebook's design ecosystem, responsible for scaling the systems, tools and processes that improved product quality and accelerated design at global scale, laying the operational foundation that directly enabled the AI tooling strategy work that followed.

• Served as Figma Business Owner during company-wide early adoption, building the governance, scaling infrastructure and organizational foundations that grew Figma into Meta's primary design platform.

• Oversaw refresh and rollout of Facebook's Design System and Visual Systems, ensuring consistency, accessibility and scalability across surfaces impacting billions of users.

• Orchestrated delivery of high-visibility product updates including new design language, Dark Mode and UI quality programs.

• Directed initiatives to raise quality standards and embed accessibility across Facebook.com and mobile experiences.

• Drove programs to up level designers and foster community across global teams.

• Managed an extended org of ~10 FTE and contractors, scaling execution capacity across multiple product areas.

Led program and product management for Apple's SF office across a portfolio of digital products, managing 6 direct reports and owning strategy, roadmaps and financial success metrics for confidential initiatives.

Embedded with Nike Digital Innovation to bring 0 to 1 products from concept to launch, partnering with VPs to define strategy, roadmaps and success metrics for novel technology experiences with no existing playbook, including two of Nike's most recognized product innovations of the decade.

• Led development and launch of the first Apple Watch Nike+ edition, translating a new hardware paradigm into a consumer product experience before industry standards existed. (Clio Sports Silver Award)

• Led concept development of Nike Adapt, the world's first mass market self lacing sneaker, coordinating across digital, hardware and product teams to define the digital experience layer.

• Managed 3 direct reports across program management, owning strategy, roadmap, deliverables and financial success metrics end to end.

Founded and scaled Customer Engagement team from 0 to 5 direct reports (PM, Data Science, Engineering), defining the org structure, metrics strategy, and experimentation frameworks that drove product adoption across Square's merchant base.

Strategies and campaigns resulted in 5—20+% increase in feature adoption and usage.