# Matt Boncek > AI Product & Operations Leader | Enterprise Scale AI Adoption Location: San Francisco Bay Area, United States Profile: https://flows.cv/mattboncek My career has been defined by working at the frontier of new technology paradigms, from the first Apple Watch Nike+ to enterprise AI at Meta, translating novel capabilities into scalable products before the playbook existed. I operate as an AI tooling and product systems strategist across large scale global product organizations, partnering closely with Design VPs and cross functional leadership to shape how AI tools are evaluated, adopted and scaled across global product teams. Immersive understanding is important for me to do this successfully so I vibe code and ship production diffs myself, using the same AI assisted workflows I help scale across the organization. As an AI Tools SME, I work deeply across 1P and 3P AI tools and platforms to influence internal AI tooling strategy, enable AI native workflows and guide how AI tools evolve to meet enterprise scale needs, supporting up to 20,000 active users across product, design, and engineering teams. Across Meta's central design organization, I drove AI tool adoption from zero to 70%+ where no baseline previously existed. Success is measured through platform adoption and growth, fundamental role evolution (including designers shipping production diffs) and significant improvements in team velocity and productivity. I also drive strategic financial impact through build vs buy decisions and investment frameworks for AI tooling ecosystems. I think the leaders who will matter most in this moment are the ones who operate at both altitudes, close enough to the models to understand what's real versus hype and high enough to translate that into organizational strategy. That dual perspective drives my approach from vibe coding prototypes to advising VPs on AI Tools. ## Work Experience ### AI Tooling Strategy & Design Operations Leader @ Meta Jan 2022 – Present | San Francisco Bay Area Serve as AI tooling SME across Meta's global product organizations, partnering with Design VPs and cross functional leadership to shape AI product strategy, organizational operating models and tooling ecosystems. AI Tool Ownership & Strategy • Own product strategy for Figma and Figma AI across 20,000+ users, driving adoption, roadmap influence and enterprise governance for Meta's primary design and AI assisted workflow tooling. • Led Security and Legal review to secure enterprise-wide Figma AI access, believed to be among the first approvals at comparable scale, establishing the compliance framework for safe company wide rollout. • Influenced platform partnerships and AI product development based on scalability, cost and security. • Figma Config 2024 speaker on AI Transformation. Central Design AI Adoption • Drove AI tool adoption from zero baseline to 70%+, building measurement frameworks, change management programs, and education initiatives that made adoption tracking possible for the first time. • Pitched and led a VP sponsored, Meta wide AI Tools Learning Day, a flagship education event featuring 20+ sessions and 35+ speakers to accelerate AI literacy and tool adoption across the global design org. 0 to 1 AI Tool Creation & Scaling • Build and scale 0 to 1 internal AI tools, working with XFN, personally vibe coding and shipping production diffs alongside engineers creating purpose built AI capabilities used across Meta. • Enabled designers to ship production diffs through AI assisted workflows, accelerating delivery and fundamentally evolving roles. AI Design Scouts Program • Led Meta's AI Design Scouts, a VP-nominated cohort of the top 20 AI-native designers, providing early tool access, developing next-gen workflows and running weekly roundtables that directly inform VP strategy and tooling decisions. Executive Strategy & Financial Impact • Partner with Design VPs to define AI tooling strategy, operating models and investment frameworks globally. ### Manager, Design Operations (DPM) @ Meta Jan 2018 – Jan 2022 | Menlo Park, California Led Design Program Management across Facebook's design ecosystem, responsible for scaling the systems, tools and processes that improved product quality and accelerated design at global scale, laying the operational foundation that directly enabled the AI tooling strategy work that followed. • Served as Figma Business Owner during company-wide early adoption, building the governance, scaling infrastructure and organizational foundations that grew Figma into Meta's primary design platform. • Oversaw refresh and rollout of Facebook's Design System and Visual Systems, ensuring consistency, accessibility and scalability across surfaces impacting billions of users. • Orchestrated delivery of high-visibility product updates including new design language, Dark Mode and UI quality programs. • Directed initiatives to raise quality standards and embed accessibility across Facebook.com and mobile experiences. • Drove programs to up level designers and foster community across global teams. • Managed an extended org of ~10 FTE and contractors, scaling execution capacity across multiple product areas. ### Program Director (@ Apple) @ Elephant Jan 2017 – Jan 2018 | San Francisco Bay Area Led program and product management for Apple's SF office across a portfolio of digital products, managing 6 direct reports and owning strategy, roadmaps and financial success metrics for confidential initiatives. ### Product Lead / Principal Program Manager (@Nike) @ R/GA Jan 2015 – Jan 2017 | Portland, Oregon Area Embedded with Nike Digital Innovation to bring 0 to 1 products from concept to launch, partnering with VPs to define strategy, roadmaps and success metrics for novel technology experiences with no existing playbook, including two of Nike's most recognized product innovations of the decade. • Led development and launch of the first Apple Watch Nike+ edition, translating a new hardware paradigm into a consumer product experience before industry standards existed. (Clio Sports Silver Award) • Led concept development of Nike Adapt, the world's first mass market self lacing sneaker, coordinating across digital, hardware and product teams to define the digital experience layer. • Managed 3 direct reports across program management, owning strategy, roadmap, deliverables and financial success metrics end to end. ### Product Lead—Merchant Growth @ Square Jan 2013 – Jan 2015 | San Francisco Founded and scaled Customer Engagement team from 0 to 5 direct reports (PM, Data Science, Engineering), defining the org structure, metrics strategy, and experimentation frameworks that drove product adoption across Square's merchant base. Strategies and campaigns resulted in 5—20+% increase in feature adoption and usage. ### Product Lead/ Principal Program Manager @ Cibo Studios Jan 2013 – Jan 2013 | San Francisco Bay Area Led product and program management for the redesign of Lucile Packard Children's Hospital's digital presence, owning strategy, roadmap and success metrics end to end. ### Freelance, Travel @ Jan 2012 – Jan 2013 | San Francisco Bay Area Consulted on digital product experiences for DocuSign, Logitech and Charles Schwab while traveling throughout Asia and North and South America. ### Product Lead/ Principal Program Manager @ AKQA Jan 2008 – Jan 2012 | San Francisco Bay Area Built and led the program management practice at AKQA's SF office, delivering digital experiences for marquee global brands across web, mobile and emerging formats including alternate reality games. Managed 10+ program managers and owned strategy, roadmaps, and financial success metrics across a portfolio of high-profile clients including Audi, Nike, Xbox, Google, Coca-Cola, Autodesk and Charles Schwab. ## Education ### Bachelor of Science in Computer Science Rochester Institute of Technology ## Contact & Social - LinkedIn: https://www.linkedin.com/in/mattboncek --- Source: https://flows.cv/mattboncek JSON Resume: https://flows.cv/mattboncek/resume.json Last updated: 2026-04-07