# Matte Elsbernd

> Design Operations & Program Management

Location: San Francisco, California, United States
Profile: https://flows.cv/matteelsbernd

A natural problem-solver who is used to stepping into ambiguity in order to create process; into chaos to create order. The role I enter is rarely the role I end up in as I see the true needs of the team, identify the gaps in the organization, and then assume ownership for dealing with the problems that exist. I influence and lead those around me towards identifying and implementing solutions. When organizations and/or customers need change, I work with partners to identify needed improvements and work to continually improve processes & solutions. I work with available tools to automate, where possible. I find ways to develop detailed reporting in order to measure performance, and then I build diagnostics to fine-tune the data behind those reports.

A seasoned professional with the hands-on skills in technical & design solutions who uses that expertise to hold the conversations and build the teams that get things built, and built well.

## Work Experience
### Lead UX Program Manager, PXG (DesignOps) @ Avalara
Jan 2021 – Jan 2025 | San Francisco, California, United States
Focusing on the fundamental elements of moving UX work through to completion, I was hired to build out Design Operations for Avalara's globally-distributed Product Experience Group (PXG).
• Managed PXG’s participation in Avalara’s SDLC, PDLC, and Quarterly & Yearly Planning.
• Created Capacity Tracking reporting in Jira & Confluence, enhancing management visibility, enabling better prioritization, and improving awareness of key team-performance metrics.
• Streamlined administration of design & research-related tools (including Dovetail, Figma, FullStory, & Miro) through enhanced documentation (usage & procurement) and improved tool configuration.
• Automated key demand-grooming tasks using Jira & Slack to enhance the quality of work requests in Jira, enhance the quality of reporting dashboards, and remove distractions from UX teams.
• Developed comprehensive team documentation in Confluence/SharePoint, improving onboarding and enhancing team access to tool & process-related best practices.
• Enhanced team health efforts, tracked team budgets, and coordinated organizational documentation & discussions.

### Design Program Manager, XD (Risk/Compliance) @ Wells Fargo
Jan 2020 – Jan 2021 | San Francisco, California, United States
Recognizing my skill at delivering complex & ambiguous assignments, I was asked to build out the Business Assurance activities for Wells Fargo’s Experience Design (XD) team.
• Managed delivery & enforcement of business assurance efforts across XD.
• Researched & documented the impact of Corporate Policies and Government Regulations – in partnership with company Risk and Control Partners – on XD’s processes & deliverables.
• Worked with XD teams to develop effective controls & improvements to the design process that met compliance requirements with minimal impact on the speed & quality of deliverables.

### Design Program Manager, XD (Native) @ Wells Fargo
Jan 2019 – Jan 2021 | San Francisco, California, United States
Leveraging my expertise with native app UX, I was asked to help define core native experiences & functionality across UX, product, engineering, and QA teams.
• Managed delivery & implementation of UX deliverables for various native elements of the Wells Fargo app.
• Researched & documented the technology behind delivering core elements of an app experience (notifications, permissions, accessibility, etc.) to work with both native and webview experiences.
• Advised Product Strategy & UX project teams on impact of newly introduced Android and iOS features & capabilities.

### Design Program Manager, XD (Pay With Wells Fargo) @ Wells Fargo
Jan 2017 – Jan 2019 | San Francisco, California, United States
Extending the UX leadership I brought to the Android Wells Fargo Wallet, I was asked to take on a larger role for a new Android & iOS native app project.
• Managed delivery of UX deliverables for the Android and iOS-based "payments start page" project.
• Researched & documented the technology behind delivering the desired UX on iOS & Android devices while meeting accessibility compliance.
• Expanded XD's processes for doing UAT testing across a wider range of Android and iOS phones & tablets.

### Design Program Manager, XD (Wells Fargo Wallet) @ Wells Fargo
Jan 2016 – Jan 2017 | San Francisco, California, United States
Identifying the immediate impact I had on assigned projects, I was converted from a contractor to an employee and asked to help manage UX efforts for their digital wallet product.
• Managed delivery & implementation of UX deliverables for the Android NFC wallet project.
• Researched & documented the technology behind NFC/Digital Wallets.
• Developed XD's processes for doing UAT testing across a limited range of Android phones.

### Senior Producer, XD @ Wells Fargo
Jan 2016 – Jan 2016 | San Francisco Bay Area
Relying on my track record of efficiently & effectively managing delivery of the work by UX teams, I was brought on as a contractor to help the XD team do the same.
• Managed delivery of UX deliverables for various Wells Fargo app projects.

### Sole Proprietor @ Matte Elsbernd, Self-Employed
Jan 1992 – Jan 2016 | San Francisco, California, United States
I've been tinkering on the web since 1994. I have focused on many different areas:
- Domain Names (registered/managed domains across 113 TLDs)
- Geographic Mapping (maintained geographic taxonomy worldwide across Countries, States/Provinces, Dependencies, and Metro Areas)

This portfolio of sites have been built and maintained as spare-time projects and showcase my interests, expertise and abilities. Some of the sites include:
• Matte Elsbernd - Personal website (http://www.matte.elsbernd)
• The Firm List (Retired) - Guide to web design firms (http://www.firmlist.com)
• BehindtheURL (Retired) - Whois and more (http://www.behindtheurl.com)
• HexHues - Online coloring (http://hexhu.es)
• The Tribe of Woolgatherers - Humor mailing list and more (http://www.woolgatherers.org)
• Fotomatte - Photo gallery (http://www.fotomatte.com)
• (Not So) Used Ideas - Extra brainstorms (http://www.usedideas.com)

### Director, Professional Services @ IO Integration
Jan 2014 – Jan 2014 | San Francisco, California, United States
Building on my success in improving the delivery of work done for their largest clients, I was asked by IO Integration to refine and expand their Professional Services practice.
• Led a distributed team of 10 Project Managers, Digital Asset Management (DAM) Workflow Consultants, and Technology Specialists.
• Supported IO Integration’s transition from a DAM Integrator to a Creative Workflow Consultancy by restructuring and enhancing the Professional Services team.

### Implementation Project Manager, Professional Services @ IO Integration
Jan 2012 – Jan 2014 | San Francisco, California, United States
Capitalizing on my experience managing the delivery of work by teams, I was hired by IO Integration to improve delivery for their biggest clients.
• Led discovery workshops, created SOWs, developed project schedules, maintained financial reporting, and coordinated communication between IO Integration, clients (including Apple, GoPro, Office Depot, and Kohl’s), and our software partners (including iBrams, Dalim, Xinet, and censhare).
• Improved project management processes and mentored junior Project Managers.

### Studio Manager (Interactive), Creative Services @ Charles Schwab Inc.
Jan 2007 – Jan 2008 | San Francisco, California, United States
Taking advantage of the close relationships and trust I’d built with the studio during my times as Producer, I was converted from contractor to employee and asked to take over as Studio Manager.
• Led a team of 13 visual designers, HTML coders, and front/back-end developers producing interactive deliverables (banner ads, email templates, landing pages, and internal web applications).
• Streamlined studio processes, improved studio’s accuracy & efficiency, and expanded the use of workflow automation using AppleScript & internally-developed web tools.

### Senior Interactive Producer @ Charles Schwab Inc.
Jan 2005 – Jan 2007 | San Francisco, California, United States
Utilizing my experience in managing the creation & delivery of UX deliverables, Schwab brought me in for several contracts.
• Managed delivery of UX deliverables (banner ads, email templates, landing pages, and internal web applications) for multiple, concurrent projects.

### Senior/Lead Project Producer @ FriendFinder Networks Inc.
Jan 2005 – Jan 2005 | Palo Alto, California, United States
Combining my experience in design & development with that of project management, I was brought in to help expand FriendFinder’s Product Management team. 
• Defined product strategy, wrote user stories, and set technical specifications for each new feature request across the suite of online dating sites.
• Enhanced Project Management discipline, built-out UX discipline, and deeply involved in the acquisition and integration of a competing online dating network.

### Web Designer @ Current TV
Jan 2004 – Jan 2005 | San Francisco, California, United States
Based on previous experience prototyping new websites and applications, Current TV asked me to help a small team develop prototypes of their service, pre-launch.
• Worked to define & document the requirements for, then helped produce a prototype of, a user-produced content submission tool.

### Web Producer @ Young & Rubicam
Jan 2004 – Jan 2005 | San Francisco, California, United States
Based on prior website rollouts I managed, I was asked to help launch a redesign for a client site.
• Managed development for the quick rollout of a complex CSS/Flash-based website redesign involving multiple vendors, internal divisions, and contractors.

### Senior Interactive Producer @ Charles Schwab
Jan 2004 – Jan 2004 | San Francisco, California, United States
Utilizing my experience in managing the creation & delivery of UX deliverables, Schwab brought me in for several contracts.
• Managed delivery of UX deliverables (banner ads, email templates, landing pages, and internal web applications) for multiple, concurrent projects.

### Senior Interactive Producer @ Charles Schwab
Jan 2004 – Jan 2004 | San Francisco, California, United States
Utilizing my experience in managing the creation & delivery of UX deliverables, Schwab brought me in for several contracts.
• Managed delivery of UX deliverables (banner ads, email templates, landing pages, and internal web applications) for multiple, concurrent projects.

### Web Developer @ Minnick Web Services
Jan 2003 – Jan 2004 | Sacramento, California, United States
- Coordinated day-to-day publishing efforts for various technology magazines’ websites (using TeamSite and other CMS applications).
- Performed Search Engine Optimization (SEO) research and implementation.

### Creative Director (Interactive) @ Irma S. Mann, Strategic Marketing, Inc.
Jan 2000 – Jan 2001 | Boston, Massachusetts, United States
Based on my experience defining the strategy behind clients' web presences, I was hired to enhance the interactive capabilities of this travel-focused, marketing agency.
- Built out a team of interactive-focused professionals in a largely print-focused agency, including defining strategy, process, and standards for the team.
- Produced high-level reports for clients, interpreting the results of WebTrends analytics.

### Information Architect @ Open Ratings
Jan 1999 – Jan 2000 | Cambridge, Massachusetts, United States
- Facilitated efforts of a MIT Media Lab start-up to define their product and build their early prototype.

### Information Architect @ Razorfish
Jan 1999 – Jan 2000 | Cambridge, Massachusetts, United States
- Helped lead discovery workshops for a start-up client.
- Produced schematics and functional specifications in order to support development teams.
- Partnered with a UK-based firm to help define a client’s identity and brand positioning.

### UI Designer @ Peoplestream
Jan 1999 – Jan 1999 | Cambridge, Massachusetts, United States
• Led the definition and documentation of specifications for the web prototype of a start-up’s proprietary software application.

### Senior Designer @ Newfangled Graphics
Jan 1998 – Jan 1998 | Providence, Rhode Island, United States
- Helped design, build and maintain the websites and online advertising efforts for several small clients.

### Web Designer @ Conduit Communications
Jan 1997 – Jan 1998 | Boston, Massachusetts, United States
- Helped lead the direction and growth of the online efforts for a technology firm’s US and UK offices.
- Designed and developed intranets, extranets, and websites for Fortune 1000 clients.

### HTML Programmer @ Internet Entertainment Group
Jan 1997 – Jan 1997 | Seattle, Washington, United States
- Enhanced and standardized the workflows, templates, and CGI scripts behind a large network of content websites.

### Warehouse Specialist @ Amazon
Jan 1997 – Jan 1997 | Seattle, Washington, United States
- Packed books for shipping.

### Web Designer @ WebNet
Jan 1996 – Jan 1996 | Tacoma, Washington, United States
- Designed and developed websites for several small businesses.


## Education
### MSc in Business
Stanford University Graduate School of Business

### BA in Liberal Studies
California Polytechnic State University-San Luis Obispo

### Diploma in College/University Preparatory and Advanced High School/Secondary Diploma Program
St. Ignatius College Preparatory


## Contact & Social
- LinkedIn: https://linkedin.com/in/matteelsbernd
- Portfolio: http://matte.elsbernd.net
- Portfolio: http://www.firmlist.com

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Source: https://flows.cv/matteelsbernd
JSON Resume: https://flows.cv/matteelsbernd/resume.json
Last updated: 2026-04-13