# Matt Farmer

> Senior Product Designer at Asana

Location: New York, New York, United States
Profile: https://flows.cv/mattfarmer

## Work Experience
### Senior Product Designer @ Asana
Jan 2023 – Present | New York City Metropolitan Area
Built Asana’s Resource Management product (Capacity Planning, Placeholders, People Attributes) from zero to one. In one year, grew the surface area from 0% to 13.2% weekly active users for our Enterprise customers.

### Senior Product Designer @ Route
Jan 2022 – Jan 2022 | New York City Metropolitan Area
Was directly responsible for the entire Discover tab on the Route mobile app. Inclusive within this responsibility was overseeing and modernizing Route’s design system.

### Product Designer @ Uber
Jan 2021 – Jan 2022 | New York City Metropolitan Area
Lead the consumer growth experience for Uber Eats’ grocery vertical on the market team. In addition to this main responsibility, supported adjacent new verticals such as alcohol, convenience, and pharmacy.

### Product Designer @ Postmates Inc.
Jan 2019 – Jan 2021 | San Francisco, California, United States
Designed iOS, Android and web experiences for the Buyer Team at Postmates. Worked as the sole designer on a range of products such as Passwordless Log in/Sign up, Postmates Unlimited Sign Up, Postmates' Homepage, Quantity Modifiers, and more.

### Undergraduate Teaching Assistant @ University of Washington Information School
Jan 2017 – Jan 2019 | Greater Seattle Area
Working alongside Brian Fling, Head of Design at AI2 Incubator, guided students through the process of designing their own original mobile operating system from scratch. Taught 40 students per quarter through class critique and design workshops to teach the tools and techniques of the fundamentals of mobile product design.

### Product Design Intern @ Facebook
Jan 2018 – Jan 2018 | Greater Seattle Area
Designed end to end experiences for Facebook Marketplace. Responsible for the research, design, and development of Marketplace’s largest vertical: Motors.


## Education
### Bachelor of Design(B.Des.) in Visual Communication Design in Bachelor of Science(B.S.) in Informatics
University of Washington


## Contact & Social
- LinkedIn: https://linkedin.com/in/matt-farmer-a02796a5
- Portfolio: http://madebymatt.io/

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Source: https://flows.cv/mattfarmer
JSON Resume: https://flows.cv/mattfarmer/resume.json
Last updated: 2026-03-29