Build and lead the content design practice for ThoughtSpot. Create and implement content design standards and best practices. Create the content design style guide including content design patterns, voice and tone guardrails, grammar and mechanics, terminology lists and integrate the guide into the design system. Conduct content design workshops every week to uplevel content skills for designers, PMs and engineers and to increase content design awareness and adoption across the organization. Lead projects including Ai integration / LLM search, Copilot assistant and knowledge-base search tools. Work directly with product leadership and brand marketing on product naming and branding. Conducted content audits, gathered project requirements, and lead design projects and directed agency contractors. Hire, train and manage content designers.

Working on building the first full-featured self-sovereign identity system. Established UX writing best practices and developed content design guidelines for consistent, intuitive UI. Worked to improve a complex onboarding experience by working closely with designers, PMs, engineers and leadership so users can start using the product quickly, intuitively and confidently.

Build a UX writing practice and advocate for UX writing and design thinking across the company

Establish and document UX writing patterns for the Zume product design system

Conduct generative research, validate, initiate and lead UX writing and content strategy projects

Conduct stakeholder interviews, facilitate research workshops, generate research artifacts, and present findings to internal teams