# Matt Fisher > Senior Content Designer, SAP Location: San Francisco Bay Area, United States Profile: https://flows.cv/mattfisher ## Work Experience ### Senior Content Designer @ SAP Jan 2024 – Present | San Francisco Bay Area ### Senior Manager - Content Design @ ThoughtSpot Jan 2022 – Jan 2024 | Sunnyvale, California, United States Build and lead the content design practice for ThoughtSpot. Create and implement content design standards and best practices. Create the content design style guide including content design patterns, voice and tone guardrails, grammar and mechanics, terminology lists and integrate the guide into the design system. Conduct content design workshops every week to uplevel content skills for designers, PMs and engineers and to increase content design awareness and adoption across the organization. Lead projects including Ai integration / LLM search, Copilot assistant and knowledge-base search tools. Work directly with product leadership and brand marketing on product naming and branding. Conducted content audits, gathered project requirements, and lead design projects and directed agency contractors. Hire, train and manage content designers. ### Lead UX Writer @ ThoughtSpot Jan 2020 – Jan 2022 ### Principal UX Writer @ GlobaliD Jan 2020 – Jan 2020 Working on building the first full-featured self-sovereign identity system. Established UX writing best practices and developed content design guidelines for consistent, intuitive UI. Worked to improve a complex onboarding experience by working closely with designers, PMs, engineers and leadership so users can start using the product quickly, intuitively and confidently. ### Principal UX Writer @ Zume Inc. Jan 2019 – Jan 2020 | San Francisco Bay Area Build a UX writing practice and advocate for UX writing and design thinking across the company Establish and document UX writing patterns for the Zume product design system Conduct generative research, validate, initiate and lead UX writing and content strategy projects Conduct stakeholder interviews, facilitate research workshops, generate research artifacts, and present findings to internal teams ### Guest Lecturer @ General Assembly Jan 2018 – Jan 2018 | San Francisco UX Writing and Content Strategy in Product Design ### Senior UX Writer @ Instacart Jan 2017 – Jan 2018 | San Francisco Bay Area Write UX/UI interface content that is clear, concise and useful and integrates brand voice Contribute to a team of designers, product managers and engineers Advocate for content and strategy across the organization and develop a content process Manage projects and stakeholders Leverage data and research to develop new content-driven concepts and influence the evolution of existing app and web experiences ### Lead UX writer - Growth and Engagement @ Expedia Group Jan 2015 – Jan 2017 | San Francisco Bay Area - Contribute to a product team of designers, researchers, product managers, engineers and data scientists - Define and implement content strategy for multiple products and create clear and concise content across multiple touch points (including product names, labels and navigational elements, emails, user onboarding, notifications and error messaging) - Offer a content strategy perspective throughout the product development process, influence strategic decisions across and within products to improve the overall experience and ensure consistency across platforms - Develop and implement messaging hierarchies, message frameworks, product narratives and use visualization tools to explain content recommendations and help the wider organization understand the practice of content strategy - Supervise and mentor junior writers and provide editorial, UI and UX expertise where needed - Develop and supervise implementation of brand voice guidelines and style guide ### Senior UX Writer @ Expedia Group Jan 2014 – Jan 2015 | San Francisco Bay Area - Provide responsive copy for multiple projects across UX team including native apps, Apple Watch Web, and Mobile web - Wrote and provided UI copy for first Hotwire Apple Watch App Devise creative concept for new home page rebrand - Provide copy and creative solutions for internal campaigns, rebrands and communications - Supervise and mentor junior writer and provide editorial, UI and UX expertise where needed ### Instructor @ Academy of Art University Jan 2017 – Jan 2017 | San Francisco Bay Area Instructor - Writing for User Experience. A new course covering writing, content strategy as applied to UX product design. - Developed a full semester curriculum (15 class meetings) - Lectured, guided critique sessions, facilitated in-class work shops and presentations, created, assigned and provided feedback for in-class assignments. Course topics included: Error messaging and form validation best practices, content strategy for onboarding campaigns, contextual content, product teardowns, heuristic analysis, emails, user flows, user education, messaging hierarchy and frameworks. ### Senior Copywriter @ Bank of America Jan 2010 – Jan 2014 Creative project lead – Manage priorities and deadlines across multiple digital marketing campaigns and drive creative strategy and execution - Set and maintain project schedules, generate insight briefs, and creative team meetings - Communicate with and advise business partners and clients to ensure client satisfaction, timely delivery of creative assets and best customer experience - Deliver creative presentations to senior level marketing executives and stakeholders - Devise and execute creative strategy in collaboration with project team including visual designer, copywriter and developer - Analytics lead – Devise and lead performance analytics project to track, report and improve marketing ad performance across the site. - Copywriting – Drive creative strategy, concepting, storyboarding, script writing, and messaging for the digital and mobile space. ## Contact & Social - LinkedIn: https://linkedin.com/in/mfcontentdesign - Portfolio: http://www.strategyinmind.com --- Source: https://flows.cv/mattfisher JSON Resume: https://flows.cv/mattfisher/resume.json Last updated: 2026-04-13