# Matt Hall > Staff Software Engineer at Pave Location: San Francisco, California, United States Profile: https://flows.cv/matthall Experienced, self-taught, passionate, and impact-driven Lead Front End Engineer. 15 years of professional experience architecting and delivering scalable, accessible, and performant web apps and websites for high-profile clients in various sectors as well as leading and mentoring engineering teams. An excellent background in shipping digital products for Google, Android, Mozilla, Skype, Myprotein, Tesco, Sainsbury's, and ASDA. Cyclist, restaurant-goer, dog owner, music lover. Specialisms: JavaScript, HTML, CSS, Vue.js, React, TypeScript, Google Cloud Platform, Firebase, Node.js, Webpack, Python, Sass, Accessibility, Web Standards, Localisation, Performance Optimisation, CI/CD, Git. ## Work Experience ### Staff Software Engineer @ Pave Jan 2025 – Present | San Francisco, California, United States ### Senior Software Engineer @ Pave Jan 2021 – Jan 2025 | San Francisco, California, United States ### Lead Software Engineer @ Potato Jan 2018 – Jan 2021 | Bristol, England, United Kingdom Architected and implemented the front end of multiple single page applications for global clients, using tools like React and Vue.js, and consisting of hundreds of components and complex state management. Provided oversight, mentorship, and considerable individual contributions to aid the launch of many successful products. Had overall accountability for several members of the Bristol Studio Engineering team: mentoring, career path setting, and coaching and leadership. Worked with the wider Bristol Leadership team, and other areas of the company, on initiatives to build consistent approaches around career development, hiring, onboarding, and testing to name a few. Spent ~6 months as interim Technical Director and member of the Bristol Studio Leadership team reporting to the CEO, Group Financial Director, and Group Commercial Director, with overall accountability for the whole studio engineering team. ### Senior Front End Software Engineer @ Potato Jan 2015 – Jan 2018 | London, England, United Kingdom Was the senior engineer on many large scale or high-profile website and product builds, from early client discussions, scoping and planning work, technical architecture for the front end, and through to delivery and launch. Accountable for the quality of the front end codebase on all projects I was involved in. Key figure in the hiring process and the onboarding of new engineers. ### Front End Software Engineer @ Potato Jan 2012 – Jan 2014 | London, England, United Kingdom Worked on the front end of many projects for Potato using tools like Angular and Google Closure Library to architect scalable and performant product UIs for clients such as Google, in collaboration with design and back end developers. ### TVC - Contract @ Google Jan 2012 – Jan 2021 ### Front End Tech Lead @ THG Jan 2011 – Jan 2012 | Northwich, England, United Kingdom Developed and maintained the front end of THG’s catalogue of large, high-traffic eCommerce websites, including MyProtein, Zavvi.com, Sainsbury’s, Tesco, and ASDA. Handled design and architecture of new features for the overall website platform in close collaboration with back end and design teams, to be rolled out to THG’s suite of sites (30+ sites at the time, across multiple languages). Accountability for overall code quality of the front end for both internal and external platforms. Provided constant mentoring and support for other members of the front end engineering team. ### Senior Web Designer @ THG Jan 2008 – Jan 2011 | Northwich, England, United Kingdom Heavily involved in the front end for all new website builds, from initial site planning to coordinating team members' work and delivery with the rest of the team. Provided technical input and contributed to new feature builds for the overall website platform. Go-to person for technical support and front end expertise for the team. ### Web Designer @ THG Jan 2006 – Jan 2008 | Northwich, England, United Kingdom Built and maintained THG’s suite of white label eCommerce websites, working closely with the design team to ensure designs were implemented to spec. ## Education ### BTEC National ICT Practitioners Software Development in Web Development, Computer Systems, Software Development South Trafford College ### Urmston Grammar School ## Contact & Social - LinkedIn: https://linkedin.com/in/matt-hall-34785039 - Website: https://www.matthall.net/ - Website: https://github.com/matthewhall --- Source: https://flows.cv/matthall JSON Resume: https://flows.cv/matthall/resume.json Last updated: 2026-04-01