Design Leader of the Design tooling pillar at Webflow.

Responsible for the design experience of the Webflow product inclusive of design systems, styles and interactions, canvas experiences, page and site designer ergonomics, panels, and workflows.

Direct leadership of a team of 5 designers and pillar lead for a cross-functional staff of 50 members across product and engineering.

Onboarded a newly acquired Abstract PM team into Creative Cloud while transitioning from Libraries Product management to Design management. I provided support and continuity across both teams during the onboarding and organizational transition. During this time, I’ve expanded the design team with several new senior hires

Led product management and strategy for Creative Cloud Libraries. I defined a comprehensive 3 year strategic plan and roadmap to execute on the value of creative system management. I crafted the go-to-market positioning for this new segment and managed the first tactical implementation by integrating Document Assets in Adobe XD.

Defined a vision of a centralized product experience for Adobe Experience Cloud that would allow teams to plan and orchestrate the creation of a campaign, and then deliver and optimize multi-channel consumer experiences all in a common UX. This early-stage product vision was a precursor to new 1.0 product capabilities in Adobe Experience Cloud such as Journey Optimizer and Content Supply Chain.

Led the design of a 1.0 media mix modeling product for campaign planners to forecast returns on paid advertisements across search, display, and social channels. I also led design for Audience segmentation and management.