# Matthew C. > Staff Product Designer @ Coursera | AI Discovery & Growth Location: San Francisco Bay Area, United States Profile: https://flows.cv/matthewc1 I’m a seasoned designer with deep expertise in growth design, experimentation, and data-informed decision-making. I'm very familiar with designing for activation, engagement, and retention, and monetization. I bring a broad background in using AI tools, visual design, UX problem-solving, and information architecture, with experience delivering consumer and enterprise products across desktop and mobile platforms. I’ve built components to scale design systems, led workshops and design sprints, and connected long-term vision work with short-term wins that deliver real customer value. ## Work Experience ### Staff Product Designer, Discovery & Personalization @ Coursera Jan 2022 – Present • Creating platform innovation through growth experimentation for learners across the world • Executing design strategies in partnership with machine learning to deliver a world-class personalization and recommendation engine • Developed vision for search and onboarding experiences for learners across the world ### Senior Product Designer, Growth @ Coursera Jan 2020 – Jan 2022 | Mountain View, California, United States • Designing the way learners all over the world discover Coursera's products through search and browse experiences • Improving the end-to-end customer experience for Consumer products with cross-functional teams • Leading blue-sky workshops to build a north star vision for Coursera to create impactful change for learners • Working with product leaders and building tests that meet company goals ### Product Designer II, Growth @ Eventbrite Jan 2019 – Jan 2020 | San Francisco, California, United States • Worked on helping event creators build successful events by providing tools, products, and features they need through experimentation to activate them as long-term customers. • Hosted design sprint workshops with my teams to build collaboration while solving Eventbrite’s creator’s needs. • Led the Eventbrite App Marketplace, where event creators can use meaningful apps on Eventbrite https://www.eventbrite.com/apps/ • Lead product design for partners and developers on www.eventbrite.com/platform ### Associate Product Designer @ Eventbrite Jan 2018 – Jan 2019 | San Francisco, California • Led the design that enabled over 2 million creators and attendees all over the world use Facebook as a way to sign up and sign into Eventbrite. • Led the product design of the developer experience on the Eventbrite Platform and other developer-related initiatives. • Designed the experiences for event creators around the Facebook feature to enhance the visibility of their events and boost ticket sales. ### Senior Visual Designer @ Adyen Jan 2015 – Jan 2018 | San Francisco Bay Area • Led visual and UX design on the documentation platform of the Adyen website • Created presentations that won Adyen new business and increased payment volume from clients such as Snapchat, Valve, Tesla, Sony, Nike, Airbnb, and Ebay • Delivered marketing materials to boost pipeline for sales: Direct mails, billboards, ads in The Economist, Women’s Wear Daily, and The New York Times • Assisted merchants such as Tesla, Apple, and Facebook on optimizing payment flows on their Hosted Payment Pages ### Product Designer @ eyeCam, Inc. Jan 2013 – Jan 2015 | San Francisco Bay Area • Developed the design of a smartwatch including its functionalities and use-cases • Conceptualized a fortress of intellectual property around the future of wearables, AR, VR, and human interfacing • Created personas, stories, experiences around the use of 3D interfacing, biometric ID systems, and adaptive display • Designed pitch deck to investors. Currently, eyeCam has received over $3M in reservations from the public and with over $500,000 reservations from investors in 2017 ### Visual and UI/UX Designer @ ABB’s Enterprise Software Product Group Jan 2014 – Jan 2014 | San Francisco Bay Area • Partnered with design and advertising agency, Code & Theory, to redesign and refresh the marketing website • Led interviews with customers and prospects to develop personas, user flows, wireframes, and prototypes • Designed materials to assist marketing’s lead generation initiatives and lead the design for Ventyx World ### Quality Control / Production Designer @ Minted Jan 2012 – Jan 2014 | San Francisco Bay Area • Led the quality control team and developed guidelines for the broader production team to improve process workflow • Prepared files on the platform that enabled interactive experiences to create greeting cards for customers • Enhanced product imagery on product pages to boost customer engagement and conversion ### Graphic Designer @ Leadership High School Jan 2011 – Jan 2013 | San Francisco Bay Area • Campaign management for social media marketing • Designed marketing materials that displayed on MUNI buses and BART train stations in San Francisco • Conceptualized new branding for the school including new typography, photography, and illustrations ## Education ### Master of Science in Business Innovation HEC Paris Jan 2023 – Jan 2025 ### Bachelors of Science in Graphic Design The Art Institute of California-Los Angeles Jan 2009 – Jan 2013 ### General San Francisco State University Jan 2008 – Jan 2009 ### User Experience Design General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/justchuit - Portfolio: http://www.mattchudesign.com --- Source: https://flows.cv/matthewc1 JSON Resume: https://flows.cv/matthewc1/resume.json Last updated: 2026-03-25