# Matthew Gohr

> Software Engineer at ChiroHD

Location: Atlanta, Georgia, United States
Profile: https://flows.cv/matthewgohr

## Work Experience
### Senior Software Engineer Team Lead @ ChiroHD
Jan 2025 – Present

### Software Engineer @ ChiroHD
Jan 2023 – Present
- Angular 
- AWS 
- Serverless 
- NodeJs
- Typescript
- Postgres

### Software Engineer @ ClickDimensions
Jan 2021 – Jan 2023 | Atlanta, Georgia, United States
Eletype was acquired by ClickDimensions.  Building APIs, refactoring legacy code to make the cloud cost more effective.  

Tech Stack:
- Azure Devops
- C#
- Angular
- Node

### Software Engineer @ Eletype, Inc.
Jan 2018 – Jan 2021 | Atlatnta
First employee at a mar-tech startup.  Acquired by ClickDimensions.

Tec Stack:
- AWS Lamda
- Node 
- Typescript 
- Google, Facebook APIs
- Javascript
- Slack/Microsoft Teams bot apis 
- Integration tests with cypress, integration with CI build via AWS CodePipline and Docker. 
- Unit testing with Jest.

### Digital Marketing Analyst @ INVISTA
Jan 2017 – Jan 2018 | Kennesaw

### Reporting Analyst @ Look Listen
Jan 2017 – Jan 2017 | Greater Atlanta Area
•	Set up conversion tracking through 3rd party vendors to track revenue at the keyword level.
•	Optimized keyword bid strategies that resulted in 20% increase in bookings. 
•	Integrated multiple data sources into one web-based client facing report within Data Studio.
•	Worked with account and media teams to craft weekly performance reviews per account.
•	Troubleshot current workflows and implemented projects to improve automation and efficiency through macros, VBA coding, and other automation tools that reduced turnaround time by 300%.
•	Pinpointed areas of opportunity within Google Analytics to increase the profitability of PPC campaigns.   
•	Collaborated with Google reps to determine the competitive landscape of the marketplace.
•	Interpret data based on seasonality and produced findings based on results.  
•	Analyzed advertising portfolio with 1.5 million in annual advertising budget.

### Microsoft (BING) - Strategic Account Coordinator @ Microsoft
Jan 2015 – Jan 2017 | Atlanta GA
During my time working with Microsoft, I have supported multiple high volume retail customers, including JC Penny, Chewy Pet Supplies, and Toys R Us.  My responsibilities included generating ad-hoc analytical reports for each client’s digital marketing team, maintaining scheduled reports and advising Account Managers and clients of action items gleaned from this analysis.

- Partnered with engineering teams to effectively troubleshoot and determine root cause of performance issues.
- Supported 80 million in annual advertising budget. Clients included: Home Depot, JC Penny, Chewy Pet Supply, Kelly Blue Book, Auto Trader, Toys R Us.  
- Collaborated with account managers to strategically grow account's revenue.
- Work with account team to strategically grow revenue.
- Built automated client facing reports using VBA.
- Successfully designed a department-wide dashboard that identified inconsistencies within an account's structure.

### Digital Marketing Analyst @ YP
Jan 2014 – Jan 2015
- Manage, optimize and re-optimize  PPC campaigns.  
- Work with sales and vendors to facilitate advertisers need for search advertising.
- Manage Google, Bing|Yahoo campaigns across multiple accounts.
- Maintain large volume of accounts in portfolio.
- Excel Guru
      *Nested VLOOKUP formulas, Pivot Tables, Experience writing efficiency macros, Creating    automated reports with Excel VBA.


## Education
### Professional Education in Full Stack Web Development
Georgia Institute of Technology
Jan 2017 – Jan 2018

### Bachelor of Science (BS) in Marketing
Georgia State University
Jan 2012 – Jan 2013

### Associate of Science (A.S.) in Business Administration
Georgia State University Perimeter College
Jan 2009 – Jan 2012


## Contact & Social
- LinkedIn: https://linkedin.com/in/mattgohr

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Source: https://flows.cv/matthewgohr
JSON Resume: https://flows.cv/matthewgohr/resume.json
Last updated: 2026-03-29