Matthew Hoffman is a seasoned Software Engineer with a proactive approach to solving engineering problems, bringing over 9 years of experience. For the past 2.5 years he has worked as a full-stack engineer on climate-tech & civic-tech related startups.

2024 — NowEquilibrium EnergyStaff Software Engineer

2024 — Now

2022 — 2023PopulusFull Stack Software Engineer

2022 — 2023

Led localization efforts across the entire web-app for a team of 10 engineers.

Organized a company-wide hackathon that introduced several innovative projects that shipped.

Scaled user roles and permissions for the web app. Built internal features that allowed employees to manage users that drastically reduced requests to the engineering team.

Launched geospatial mapping and metrics features that required complex SQL queries and transformations in Pandas on data sets of millions of events.

Pushed test-driven development forward on the team, moving from testing against live to local, mocked

data.

2021 — 2022Possible PlaceFounder

2021 — 2022

https://possible.place

Met with local climate and sustainability orgs to understand gaps in community outreach

Iteratively built a web-app to demo and refine the connection between climate orgs and their community

2021 — 2022CoolerFull Stack Software Engineer

2021 — 2022

https://cooler.dev

Designed and built a web app with Shopify integration to enable small businesses to go carbon-neutral, bringing in revenue for six customers.

Designed and built a marketing website with integration into internal tools to more effectively engage with prospective customers.

Built 3rd-party API features in Node.js for to calculate the carbon footprint of a customer's sales.

2017 — 2021InstagramSenior Software Engineer

2017 — 2021

New York, New York, United States

Android Engineer, launched mobile features to a billion users globally including Instagram Reels and Instagram Stories Music & Lyrics.

Adopted product management responsibilities of identifying requirements for complex features and integrations such as internationalizing lyrics and music rights.

Designed and built innovative hackathon projects that were then tested and shipped in the Instagram app.

Collaborated alongside Product Managers, Designers, User Research, and Data Scientists to deWne a

product roadmap, plan product launches, ship projects on-time with clear communication, and monitor analytics to ensure successful product launches.

https://techcrunch.com/2018/06/28/instagram-stories-music/

https://techcrunch.com/2019/06/06/instagram-lyrics/

https://techcrunch.com/2019/11/12/instagram-reels/

https://techcrunch.com/2020/08/05/instagram-reels-launches-globally-in-over-50-countries-including-u-s/

Education

2011 — 2015

University of Delaware

B.S.

2011 — 2015

2007 — 2011

Conestoga Valley High School

2007 — 2011

Experience+

Education

B.S.